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Senior Regional Marketing Manager

2 months ago
United Kingdom
Full-time
Senior
Marketing Manager
Marketing and Growth
Digital Marketing Google Tag Manager Salesforce
Apply Now
Miro

Miro

Miro is an online, visual collaboration platform designed to unlock creativity and accelerate innovation among teams of all kinds. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, ...

Internet Software & Services
1K-5K
Founded 2011
$476M raised
View All Jobs 24

Description

  • Own the regional marketing strategy for the UK and Ireland and translate go-to-market goals into pipeline-generating plans.
  • Lead end-to-end execution of regional marketing programs, including events, ABM, and field activities.
  • Align planning and priorities with Sales, Marketing, Customer Success, Product Marketing, and other cross-functional teams.
  • Use customer needs, sales priorities, and the UK competitive landscape to inform regional planning and execution.
  • Partner with digital marketing and demand generation teams on digital tactics and event follow-up strategies.
  • Work with regional partners and the partner marketing team to incorporate the partner ecosystem into field programs.
  • Report on regional performance metrics, campaign ROI, and pipeline contribution to marketing and go-to-market leaders.
  • Own the UK regional marketing budget and ensure strong return on investment for expenditures.
  • Manage local agency relationships and event logistics.

Requirements

  • 7+ years of experience in B2B SaaS marketing, including at least 3 years in a UK regional marketing role.
  • Proven experience designing and executing full-funnel marketing campaigns across online and offline channels.
  • Track record of driving measurable pipeline and revenue growth through marketing programs.
  • Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey.
  • Strong analytical skills and proficiency with CRM tools such as Salesforce and marketing automation platforms such as Marketo.
  • Excellent collaboration and communication skills with the ability to influence cross-functional teams.
  • Strong understanding of regional campaign management and measurement.
  • Outstanding project management and prioritization skills.
  • Ability to make decisive progress in ambiguous situations.
  • Experience using AI tools to improve program efficiency and output.

Benefits

  • Equity as part of the global benefits package.
  • Wellbeing benefit.
  • Work-from-home equipment allowance.
  • Annual learning and development stipend.
  • Access to a diverse, supportive, and collaborative team environment.
  • Location-specific benefits may be available depending on where you work.

Interested in this position?

Apply directly on the company website

Apply Now

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