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Demand Generation

3 months, 2 weeks ago
United States
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Content Marketing Email Marketing Metabase React
Apply Now
Metabase

Metabase

Metabase provides business intelligence, dashboards, and data visualization tools with open-source, no SQL options for fast analytics. They simplify enterprise data management with user-friendly solutions and tools for data exploration and sharing.

IT Services
51-250
Founded 2014
View All Jobs 19

Description

  • Develop and maintain a pipeline of experiments across paid, owned, and earned channels.
  • Design each test with a clear hypothesis, success metrics, and learning timeline.
  • Identify and evaluate new channel opportunities and build the case for future investment.
  • Own campaign execution end-to-end, including briefing copy and creative, coordinating approvals, and managing launch logistics.
  • Manage vendor relationships and ensure campaigns launch on schedule.
  • Run programs across newsletter sponsorships, Reddit and Meta ads, retargeting, closed-lost re-engagement, digital events, and conference sponsorships.
  • Partner with PMM and content teams to keep messaging sharp, on-brand, and tailored to each channel and audience.
  • Manage budgets and allocate spend based on performance and learning goals.
  • Define KPIs before launch and hold programs accountable to those metrics.
  • Build dashboards and synthesize results into clear learnings and next-step recommendations.

Requirements

  • Proven experience running multi-channel marketing campaigns in a B2B SaaS environment with ownership of performance outcomes.
  • A structured, experimental mindset with the ability to define success upfront and isolate variables for clean results.
  • Hands-on experience with paid channels such as Meta, Reddit, LinkedIn, or similar.
  • Experience with email platforms and campaign reporting tools.
  • Strong project management skills to coordinate copy, creative, approvals, and launch logistics across multiple programs.
  • Comfort working in ambiguous, undefined channel environments where playbooks do not yet exist.
  • Strong written communication skills for creative briefing and learning synthesis.
  • Experience marketing to technical audiences such as developers, data engineers, or analysts is a bonus.
  • Familiarity with the data and analytics tools landscape is a bonus.

Benefits

  • US base salary range of $142K–$170K annually.
  • Meaningful equity.
  • Fully employer-covered medical, dental, and vision insurance, with 75% coverage for dependents.
  • 401(k) with employer match available after the first 30 days.
  • Flexible and unlimited paid time off, including sick time.
  • Asynchronous, remote-first work environment.
  • Flexibility to define your own schedule and work from wherever you want.

Interested in this position?

Apply directly on the company website

Apply Now

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