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CRM Data Analyst

2 hours, 4 minutes ago
United Kingdom
Part-time
Senior
Data Analyst
Data Science and Analytics
Power BI Snowflake SQL
Apply Now
Massive Rocket

Massive Rocket

Massive Rocket is a Global Braze & Snowflake Agency that helps companies use data to understand their customers, automate communications, and generate predictable growth. They specialize in building beautiful digital experiences and increasing customer...

Media
51-200
Founded 2018
View All Jobs 21

Description

  • Analyse Braze CRM and campaign data to measure acquisition, engagement, retention, lifetime value, and campaign effectiveness.
  • Identify behavioural trends, purchase patterns, and commercial opportunities in customer and transactional data.
  • Conduct restaurant-level analysis of order frequency, average basket value, transactions, and store formats.
  • Compare performance across equity versus franchise and drive-thru versus non-drive-thru locations.
  • Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas.
  • Translate complex analysis into actionable recommendations for CRM, Loyalty, and Restaurant Operations teams.
  • Build Power BI dashboards and reports that enable stakeholders to understand and act on insights.
  • Partner with Data & Analytics, Data Engineering, CRM, Loyalty, and Operations teams to access and validate datasets.
  • Structure open-ended business questions and take analytical findings from brief through to action.

Requirements

  • Experience as a Data Analyst, CRM Analyst, Customer Analyst, or in a similar analytical role, ideally in CRM, loyalty, retail, QSR, or consumer businesses.
  • Advanced SQL skills, including independently querying, joining, cleaning, and analysing large datasets.
  • Hands-on experience with Snowflake or a similar cloud data platform.
  • Experience building clear dashboards and reporting in Power BI or other BI tools.
  • Understanding of CRM and loyalty analytics, including lifecycle, segmentation, retention, LTV, campaign performance, and engagement metrics.
  • Experience using CRM platforms such as Braze to analyse campaign and customer data.
  • Ability to turn analytical findings into practical commercial recommendations and business actions.
  • Experience working with transactional, customer, app, and behavioural datasets at a granular level.
  • Strong stakeholder management and communication skills across technical and non-technical audiences.
  • Experience collaborating with Data Engineering, Data & Analytics, CRM, Loyalty, and Operations teams; QSR, restaurant, retail, hospitality, loyalty programme, customer economics, experimentation, or store-performance experience is preferred.

Benefits

  • Remote-first work environment.
  • Clear career progression, ownership, and growth opportunities.
  • Fast-paced learning and development through high-impact challenges.
  • Collaboration with a global team across Europe, the US, and beyond.
  • Team meetups, events, and shared experiences.
  • Supportive and positive workplace culture.

Interested in this position?

Apply directly on the company website

Apply Now

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