CRM Data Analyst

1 month ago
Part-time
Mid Level
Data Science and Analytics
Massive Rocket

Massive Rocket

Massive Rocket is a Global Braze & Snowflake Agency that helps companies use data to understand their customers, automate communications, and generate predictable growth. They specialize in building beautiful digital experiences and increasing customer...

Media
51-250
Founded 2018

Description

  • Analyze Braze CRM and campaign data to measure acquisition, engagement, retention, LTV, and campaign effectiveness.
  • Identify behavioral trends, purchase patterns, and commercial opportunities from customer and transactional data.
  • Conduct restaurant-level analysis across order frequency, average basket value, transactions, and store formats.
  • Compare performance across equity and franchise locations, and drive-thru and non-drive-thru sites.
  • Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas.
  • Translate complex analysis into practical recommendations for CRM, Loyalty, and Restaurant Operations teams.
  • Build Power BI dashboards and reports for stakeholder decision-making.
  • Collaborate with Data Engineering, Data & Analytics, CRM, Loyalty, and Operations teams to access and validate datasets.
  • Investigate open-ended business questions and take analyses from initial brief through implementation.
  • Contribute to data-driven customer engagement, loyalty, and restaurant performance strategies.

Requirements

  • Experience as a Data Analyst, CRM Analyst, Customer Analyst, or similar, ideally in CRM, loyalty, retail, QSR, or consumer businesses.
  • Advanced SQL skills, including independently querying, joining, cleaning, and analyzing large datasets.
  • Hands-on experience with Snowflake or similar cloud data platforms.
  • Strong Power BI or business intelligence tooling experience.
  • Understanding of CRM and loyalty analytics, including lifecycle, segmentation, retention, LTV, campaign performance, and engagement metrics.
  • Experience with CRM platforms such as Braze and campaign or customer data analysis.
  • Commercial mindset with the ability to turn findings into business actions.
  • Experience working with customer, transactional, app, and behavioral datasets at a granular level.
  • Strong stakeholder communication skills and ability to explain analysis to technical and non-technical audiences.
  • Experience in QSR, restaurants, retail, hospitality, loyalty programs, customer economics, modern data stacks, store-level analytics, or experimentation methodologies is preferred.

Benefits

  • Remote-first work environment.
  • Collaboration with global teams across Europe, the US, and beyond.
  • Clear career progression, ownership, and professional growth opportunities.
  • Team meetups, events, and shared experiences.
  • Supportive and collaborative workplace culture.
  • Valid work visa required; sponsorship is not available.
  • Bring-your-own-device policy.

Interested in this position?

Apply directly on the company website

Apply Now

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