Marketing Specialist (Web & Paid Media Operations)

1 month ago
Contract
Mid Level
Marketing and Growth
Maker Lab

Maker Lab

Maker Lab is a marketing consultancy that specializes in building and running in-house micro agencies in collaboration with clients. Their multidisciplinary teams offer a range of marketing services including data analytics, experiential marketing, CRM...

Professional Services
51-250
Founded 2015

Description

  • Manage end-to-end trafficking of paid media assets for LinkedIn and content syndication.
  • Populate rotation sheets and coordinate URL builds for campaign execution.
  • Localize ad copy for Malaysian and regional markets using AI tools before vendor hand-off.
  • Conduct creative mock reviews to verify branding alignment, logo usage, and language accuracy across audience segments.
  • Execute weekly lead management QA and resolve data discrepancies across Integrate, Marketo, Salesforce, and Sigma.
  • Monitor lead health metrics such as invalid lead rates and vendor rejection percentages to protect MQL quality.
  • Own web compliance QA, including broken links, schema markup, and lead-capture form functionality.
  • Support social media compliance by ensuring creatives follow global templates and webinar channels remain clean.
  • Assist with SEO site health by updating internal links and identifying dead or blank pages.
  • Act as the primary liaison between internal marketing teams and external media vendors to reduce campaign setup bottlenecks.

Requirements

  • BA/BS degree or equivalent experience.
  • 3+ years of experience in digital marketing operations, paid media trafficking, or lead management.
  • Strong understanding of the paid media ecosystem, especially LinkedIn Ads.
  • Experience with tracking URLs and UTMs.
  • Familiarity with B2B marketing automation and CRM tools such as Marketo, Salesforce, and Integrate.
  • Exceptional attention to detail.
  • Ability to manage repetitive administrative work quickly and accurately in a high-volume environment.
  • Proactive problem-solving skills to identify vendor quality issues or pacing inconsistencies before they affect budget.
  • Exceptional verbal and written English communication and presentation skills.
  • 12-month fixed-term contract availability.

Interested in this position?

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