LRN

LRN

LRN is a global company that provides ethics and compliance program solutions to organizations worldwide. They offer values-based education, advisory services, and integrated solutions to help foster ethical cultures and principled performance in busin...

Professional Services
251-1K
Founded 1994
$30M raised

Description

  • Develop and own the North America demand generation strategy focused on new business acquisition and conversion rate improvement across all top-of-funnel stages.
  • Plan, execute, and optimize integrated multi-channel campaigns (digital, paid media, content syndication, email, webinars, PR, and events) to generate and nurture qualified leads.
  • Manage multi-channel budget and agency partners to deliver scalable, high-impact programs.
  • Align with Sales and Rev Ops to define target segments, lead goals, and conversion metrics and ensure accountability across the funnel.
  • Collaborate with Marketing Operations and Product Marketing to produce persona-driven assets and campaigns aligned to vertical and regional priorities.
  • Guide and enable SDR/BDR teams on lead follow-up, qualification consistency, and processes to improve MQL→SQL and SQL→Opportunity conversion rates.
  • Analyze funnel performance and velocity, conduct A/B testing and message/channel optimization, identify drop-off points, and implement initiatives to increase conversion efficiency.
  • Define and implement lead handoff, feedback loops, performance tracking, and regular reporting on funnel metrics and ROI.
  • Share best practices and insights with Regional Marketing Directors and global marketing peers to drive continuous improvement and cross-regional alignment.

Requirements

  • 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs.
  • Proven track record optimizing top-of-funnel metrics in B2B (e.g., MQL conversion, lead-to-meeting rate).
  • Experience collaborating with and guiding BDR/SDR teams to improve conversion efficiency and lead follow-up.
  • Deep expertise with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
  • Strong understanding of ABM, paid media, SEO/SEM, and content-driven demand generation.
  • Experience managing agency partners and working with cross-regional stakeholders in a global marketing organization.
  • Analytical, data-driven approach with experience in ROI optimization, funnel diagnostics, A/B testing, and performance reporting.
  • Experience in B2B SaaS, enterprise software, or technology industries and familiarity with North American enterprise buyer journeys.
  • Excellent communication, leadership, and cross-functional collaboration skills; mindset of continuous improvement.

Benefits

  • Flexible PTO plus US public holidays and Sick Time.
  • Medical, Dental, and Vision benefits.
  • 401(k) with employer match.
  • Life insurance, short-term and long-term disability benefits.
  • Health & Wellness reimbursements.
  • Health Savings Account (HSA) and Flexible Spending Account (FSA).
  • Employee Assistance Plan (EAP).

Interested in this position?

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