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Director, Product Marketing

1 month, 2 weeks ago
Canada
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Lone Wolf Technologies

Lone Wolf Technologies

Lone Wolf Technologies offers a complete real estate software suite for brokerages and agents, connecting real estate and technology to simplify transactions and operations.

Internet Software & Services
251-1K
Founded 1989
View All Jobs 9

Description

  • Set the strategic direction for product positioning, messaging, and go-to-market programs.
  • Own the master messaging architecture across products, segments, and buyer personas.
  • Lead product launch strategy and drive cross-functional go-to-market readiness end-to-end.
  • Drive competitive intelligence strategy and translate market signals into positioning and sales enablement.
  • Collaborate with Demand Generation on campaign brief inputs, including positioning, audience, value proposition, and proof points.
  • Manage and develop the Product Marketing Manager and Specialist, including performance standards for the function.
  • Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning.
  • Collaborate with Product to provide roadmap input informed by market, customer, and competitive insights.
  • Conduct win/loss analysis and synthesize customer and market insights into actionable strategy.

Requirements

  • Bachelor’s degree in Marketing or a related field.
  • 8+ years of marketing experience.
  • 5+ years of product marketing experience in a B2B SaaS environment.
  • Prior people management experience required.
  • Demonstrated ability to develop differentiated, creative positioning that stands out in the market.
  • Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points.
  • Track record of developing specific, differentiated, and defensible value propositions.
  • Ability to write and speak in buyer language and provide samples of positioning docs, web copy, sales narratives, or customer-facing content.
  • Deep competitive fluency in the technology space; real estate tech experience is a plus.
  • Exceptional verbal communication and presentation skills for executive, sales, and customer-facing audiences.
  • Experience in real estate, proptech, or a vertically focused SaaS company is strongly preferred.

Benefits

  • Salary range of $140,000 to $165,000 per year.
  • Full-time remote work arrangement.
  • Opportunity to work in a senior leadership role with cross-functional impact.
  • Equal Opportunity Employer status.

Interested in this position?

Apply directly on the company website

Apply Now

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