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TikTok Influencer Marketing Manager

1 hour, 38 minutes ago
Anywhere
Full-time
Mid Level
Influencer Marketing
Sales and Business Development
Affiliate Marketing CRM Digital Marketing Influencer Marketing Instagram API Salesforce Social Media Marketing TikTok
Apply Now
Lola Blankets

Lola Blankets

Lola Blankets offers a collection of luxuriously soft faux fur minky blankets designed with the perfect weight and therapeutic softness. Their blankets are 100% vegan, cruelty-free, and double hemmed for durability. With contemporary designs and a comm...

Textiles, Apparel & Luxury Goods
1-10
View All Jobs 2

Description

  • Own TikTok influencer partnerships, including sales calendar planning, recruitment, contracting, onboarding, and compensation through the influencer CRM.
  • Manage TikTok Shop affiliate platforms and support campaigns with the Performance Marketing Team and Community Manager.
  • Lead TikTok influencer contract negotiations and partner with legal to ensure FTC compliance.
  • Source creators for dedicated SparkCode content in collaboration with the Performance Marketing Team.
  • Set, track, and report on influencer marketing KPIs across brand awareness and sales-driven campaigns.
  • Work with the Head of Brand and Head of Product Development on influencer collaboration product strategy and PR.
  • Serve as the main point of contact for TikTok influencers and build ongoing creator relationships through direct communication.
  • Partner with the Social Media Manager and Community Manager on creator gifting.
  • Coordinate with external vendors to produce high-quality influencer and PR packages.
  • Act as a thought leader for paid digital marketing across Facebook, Instagram, Pinterest, TikTok, and other channels.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in influencer marketing with a focus on campaign management and strategy development.
  • Experience managing a team.
  • A proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
  • Experience working with paid advertising teams and influencers across multiple media platforms, including Instagram, Facebook, TikTok, and podcast marketing.
  • Strong understanding of social media platforms, influencer marketing trends, and best practices.
  • Excellent communication and interpersonal skills with the ability to build relationships with influencers and internal stakeholders.
  • Analytical mindset with the ability to define and track KPIs and provide data-driven insights.
  • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
  • Proactive, creative problem-solving ability and a passion for innovation and staying ahead of industry trends.

Benefits

  • 21 days of paid vacation plus federal holidays, with a partial exception for Thanksgiving.
  • Full health benefits.
  • 16 weeks of paid leave for birth parents and 8 weeks of paid leave for non-birth parents.
  • 50% off Lola Blankets for friends and family.
  • Opportunities for career growth and leadership roles within the company.

Interested in this position?

Apply directly on the company website

Apply Now

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