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Digital Marketing B2B Growth Marketing and Automation Manager (Remote in

1 hour, 51 minutes ago
Colombia
Full-time
Junior
Growth Marketing Manager
Sales and Business Development
CRM Email Marketing HubSpot Salesforce
Apply Now
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006
View All Jobs 7

Description

  • Collaborate with cross-functional account teams to execute high-impact initiatives and customer journeys from kickoff through launch.
  • Develop and implement cross-channel programs aligned to key moments in the customer journey using analytics and behavioral insights.
  • Partner with client stakeholders to operationalize program strategies and improve key performance indicators.
  • Lead internal and external strategic meetings to align on client goals and journey-specific program needs.
  • Oversee the creation of emails, forms, landing pages, reports, and related marketing infrastructure to improve performance.
  • Build custom multichannel reports and reporting processes that define account success and surface improvement opportunities.
  • Maintain data hygiene and data/list integrity across marketing and sales platforms, including integrations and standards.
  • Participate in campaign planning and manage timelines, budgets, status reporting, and messaging/copy as needed.
  • Identify customer segments and plan loyalty and engagement programs that deliver ROI-positive results.
  • Identify and mitigate risks related to CRM changes, reporting impacts, client expectations, and delivery alignment.

Requirements

  • 2+ years of B2B strategy experience, preferably in-house or at an agency.
  • CRM platform proficiency, with HubSpot preferred but not required.
  • Experience implementing and optimizing workflows, list hygiene, and lead scoring within a customer journey context.
  • Understanding of performance marketing channels and Account-Based Marketing needs across unique customer journeys.
  • Experience identifying new marketing channels and target audiences and developing strategies that drive ongoing optimization.
  • Strong collaboration and presentation skills, both internally and in client-facing settings.
  • Ability to work independently and solve problems creatively, sometimes without clear instruction.
  • Comfort creating and optimizing processes in real time.
  • Experience with data and integrations between marketing and sales platforms such as HubSpot, Salesforce, Marketo, or Pardot.

Benefits

  • Medical, dental, vision, short-term disability, and life insurance.
  • 401(k) with company match.
  • Paid time off starting at 15 days, plus paid holidays, paid sick days, and paid personal days.
  • Flexible Fridays.
  • Option to work completely remote.
  • Access to senior management and mentoring opportunities.
  • Optional COVID-safe company gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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