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Director, Growth Marketing

1 month ago
Canada
Full-time
Executive
Growth Marketing Manager
Data Science and Analytics
GCP Generative AI HubSpot Looker Salesforce SQL
Apply Now
Lightspeed

Lightspeed

Lightspeed is a leading point of sale (POS) and commerce platform that provides independent businesses with end-to-end solutions to manage inventory, customer management, sales, and analytics across all channels. With offices worldwide, Lightspeed help...

Professional Services
1K-5K
Founded 2005
View All Jobs 10

Description

  • Own the strategy, performance, and leadership of four core teams: Marketing Automation (MAT), Conversion Rate Optimization (CRO), Marketing Analytics, and Marketing AI.
  • Lead, develop, and scale a high-performing global team across MAT, CRO, AI and Data, fostering collaboration, accountability, and innovation.
  • Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals.
  • Drive experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and customer retention.
  • Own the global marketing tech stack and automation strategy to ensure scalable and efficient campaign execution.
  • Lead CRO efforts across web properties, collaborating with UX, design, and content teams to test and improve user journeys.
  • Partner with Information Systems and sales teams to implement Marketing AI initiatives, including leveraging genAI to enrich prospect and customer profiles.
  • Partner with the Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement.
  • Work cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans.
  • Establish and institutionalize an experimentation framework and test-and-learn culture across teams.

Requirements

  • 8–12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment.
  • 5+ years of experience leading teams, including cross-functional and remote teams.
  • Proven success managing or scaling Marketing Automation/AI, CRO, and/or Data teams.
  • Deep understanding of modern marketing tech stacks (examples: Salesforce, HubSpot or Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay CMS/CDP).
  • Strong analytical mindset with a track record of leveraging data and experimentation to drive marketing performance.
  • Experience working in high-growth, fast-paced environments with a passion for continuous improvement and experimentation.
  • Excellent communication and leadership skills with a collaborative, global mindset.
  • Fluency in English as a working language (required for this position).
  • Preferred: experience in POS, retail tech, or hospitality tech industries.
  • Preferred: familiarity with privacy regulations (e.g., GDPR, CCPA) as they relate to data collection and marketing practices.

Benefits

  • Competitive total compensation with an expected range of $170,000–200,000 CAD (for candidates hired to work in Ontario).
  • Equity options as part of compensation.
  • Flexible paid time off and remote work policies and a flexible work environment.
  • Medical, dental, wellness, life and disability insurance and RRSP plan with employer match.
  • Contributions to pension plan and paid parental leave top-up / enhanced parental leave.
  • Health and wellness credit and training opportunities to grow skills and career.
  • Time off to volunteer, employee interest groups and networks, social committees, and sponsored sports teams.
  • Computer purchase program to acquire a personal MacBook.

Interested in this position?

Apply directly on the company website

Apply Now

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