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Senior Performance & Growth Marketer (Mobile App)

2 months, 3 weeks ago
Egypt
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Android Email Marketing Facebook Ads Firebase iOS TikTok UI Design UX Design
Apply Now
nasoft

nasoft

اكتشف كيف تساعدك ناس سوفت في بناء فرق عمل استثنائية من خلال خدمات التوظيف المتخصص، التعهيد، وإدارة الموارد البشرية باستخدام أحدث التقنيات

View All Jobs 5

Description

  • Own and scale the full mobile growth funnel: Acquisition, Activation, Engagement, Retention, and Monetization.
  • Plan, execute, and optimize mobile app install and conversion campaigns across Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads.
  • Optimize key performance metrics including CPI, CPA, ROAS, LTV, and retention.
  • Lead continuous testing of audiences, creatives (video/static/UGC), and messaging angles to improve performance.
  • Analyze in-app user behavior and translate insights into data-driven growth initiatives and experiments.
  • Design and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable).
  • Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU metrics.
  • Manage re-engagement and win-back campaigns to reduce churn.
  • Own analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4; build dashboards for funnel performance, cohort analysis, and LTV vs CAC.
  • Optimize App Store and Google Play presence (ASO), run A/B tests, collaborate with Product, UI/UX, Engineering, and Creative teams, and manage budgets to maximize ROI.

Requirements

  • Bachelor's degree in marketing or a related field (required).
  • 5+ years of experience in Mobile App Growth & Performance Marketing.
  • Hands-on experience marketing mobile apps on iOS and Android platforms.
  • Proven experience scaling mobile apps and improving CPI and LTV.
  • Strong understanding of growth funnels, user behavior, and mobile analytics.
  • Highly data-driven with strong analytical and decision-making skills.
  • Experience with analytics and attribution tools such as Firebase, AppsFlyer or Adjust, and GA4.
  • Experience running campaigns on Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads.
  • Nice to have: experience with subscription-based or e-commerce apps, knowledge of Product-Led Growth (PLG), and experience mentoring or leading growth teams.

Benefits

  • 5-day workweek (Sunday to Thursday).
  • Working hours: 9 hours per day (9:00am to 6:00pm).
  • Health and social insurance.
  • Learning & Development plan.
  • Defined career path opportunities.
  • Gym subscription discount.

Interested in this position?

Apply directly on the company website

Apply Now

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