Lead Data Analyst, Marketing

1 hour, 42 minutes ago
Full-time
Lead
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own reporting end-to-end, from raw data ingestion and pipeline development through dashboards.
  • Audit existing reporting, identify discrepancies and redundancies, and standardize dashboards across assigned verticals.
  • Partner with Yield, Paid Media, and Account Management teams to connect data insights to business decisions.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, and customer acquisition cost performance.
  • Develop and maintain complex LookML models while accounting for downstream impacts.
  • Build trusted data sources and enable confident self-service analytics through education and best practices.
  • Handle ad hoc analytical requests accurately and with relevant business context.
  • Surface trends, challenge stakeholders with new insights, and recommend actions rather than simply reporting findings.

Requirements

  • At least 7 years of experience in business intelligence or analytics.
  • Direct experience with performance or affiliate marketing.
  • Expert SQL skills and comfort working with unstructured, complex, and third-party data.
  • Experience owning reporting from data pipelines through dashboards.
  • Advanced LookML development experience, or equivalent expertise in Power BI or Tableau.
  • Ability to connect analytics to campaign performance, conversion rates, revenue per session, and other business levers.
  • Strong business acumen, curiosity, analytical rigor, communication, and stakeholder collaboration skills.
  • Ability to build standardized reporting that teams adopt and use effectively.

Benefits

  • Base salary of $120,000–$150,000 per year, paid semi-monthly.
  • Profit-sharing bonus and competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.
  • Inclusive and diverse company culture with equal employment opportunity commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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