Lead Data Analyst, Marketing

1 hour, 42 minutes ago
Full-time
Lead
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own reporting end-to-end from raw data ingestion through dashboards across assigned business verticals.
  • Audit, standardize, and improve existing dashboards, reporting processes, and trusted data sources.
  • Partner with Yield, Paid Media, and Account Management teams to identify trends and business opportunities.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, CAC, and full-funnel performance.
  • Build and maintain complex LookML or equivalent BI models while accounting for downstream impacts.
  • Handle accurate ad hoc analysis requests with strong business context.
  • Educate stakeholders, promote data literacy, and enable confident self-service analytics.
  • Translate findings into recommendations and business actions rather than simply reporting results.

Requirements

  • 7+ years of experience in business intelligence or analytics.
  • Direct experience with performance or affiliate marketing.
  • Expert SQL skills and experience working with unstructured, complex, or third-party data.
  • Experience owning reporting from data pipelines through dashboards.
  • Advanced LookML development experience, or equivalent expertise in Power BI or Tableau.
  • Experience connecting analytics to campaign performance, conversion rates, revenue per session, CAC, or similar business levers.
  • Strong analytical rigor, business acumen, communication, collaboration, curiosity, and proactive ownership.
  • Ability to become a trusted analytical partner by understanding stakeholder needs and business models.

Benefits

  • Base salary of $120,000–$150,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment with a team across 18 countries.
  • Performance-based future compensation increases.
  • Diverse, inclusive workplace and Equal Employment Opportunity commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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