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Lead Data Analyst, Marketing

15 hours, 32 minutes ago
United States
Full-time
Lead
Data Analyst
Data Science and Analytics
Affiliate Marketing Power BI SQL Tableau
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own the reporting infrastructure that supports decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals.
  • Partner closely with Yield, Paid Media, and Account Management teams to uncover trends and connect data to business decisions.
  • Audit existing dashboards and reporting to identify discrepancies, redundancies, and inconsistencies.
  • Build, standardize, and improve dashboards and reporting suites that teams will actually use and trust.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, CAC performance, and full-funnel metrics.
  • Translate business context into actionable insights and recommend next steps, not just present findings.
  • Develop trusted data sources and reporting structures that improve self-service analytics and data consumption efficiency.
  • Work end-to-end from raw data ingestion through final dashboard ownership for assigned verticals.
  • Support ad hoc reporting requests with accuracy and business context.
  • Challenge stakeholders with insights they may not currently be seeing and help drive adoption of data-driven decisions.

Requirements

  • 7+ years of experience in business intelligence or analytics, with direct exposure to performance or affiliate marketing.
  • Expert SQL skills and comfort working with unstructured, complex, messy third-party data.
  • Experience building, standardizing, and owning reporting end-to-end, from pipeline to dashboard.
  • Advanced LookML development experience, or equivalent experience in Power BI or Tableau.
  • Strong ability to trace data discrepancies to the source and validate conclusions with analytical rigor.
  • Ability to connect data analysis to business levers such as campaign performance, conversion rates, and revenue per session.
  • Curiosity and strong business depth, with a focus on asking questions before building or analyzing.
  • Experience partnering closely with business stakeholders to uncover trends and support decisions.
  • Comfort working in a role that requires proactive ownership and strong communication.
  • Preferred mindset of growing from a technical executor into a trusted analytical partner.

Benefits

  • Base salary of $120,000 to $150,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment spanning over 15 countries.
  • Performance-based future increases tied to company and personal performance.
  • Opportunity to work for a profitable, high-growth company with measurable impact.
  • Equal employment opportunity and an inclusive workplace committed to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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