Lead Data Analyst, Marketing

1 hour, 42 minutes ago
Full-time
Lead
Data Science and Analytics
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own reporting end to end, from raw data ingestion and pipeline development through dashboards.
  • Audit existing reporting, identify discrepancies and redundancies, and develop a standardization roadmap.
  • Build, maintain, and improve complex LookML or equivalent BI models with awareness of downstream impacts.
  • Partner with Yield, Paid Media, and Account Management teams to understand business performance and priorities.
  • Conduct retrospective analyses across experiments, creatives, offers, seasonality, and customer acquisition cost.
  • Translate data findings into recommendations that improve campaign performance, conversion rates, revenue per session, and other business outcomes.
  • Develop trusted reporting sources and enable confident self-service analytics through education and best practices.
  • Execute accurate ad hoc analyses while providing relevant business context.
  • Drive dashboard adoption and ensure reporting is understood and acted upon by stakeholders.
  • Surface discrepancies and opportunities proactively, communicating insights to the appropriate audiences.

Requirements

  • At least 7 years of experience in business intelligence or analytics.
  • Direct experience with performance or affiliate marketing.
  • Expert SQL skills and comfort working with unstructured, complex, and third-party data.
  • Experience owning reporting from data pipelines through final dashboards.
  • Advanced LookML development experience or equivalent expertise in Power BI or Tableau.
  • Ability to connect analytics to campaign performance, conversion rates, revenue per session, CAC, and other business levers.
  • Strong analytical rigor, business acumen, communication, collaboration, and proactive ownership.
  • Curiosity and willingness to develop deep knowledge of business models and become a trusted analytical partner.

Benefits

  • Base salary of $120,000–$150,000 per year, paid semi-monthly.
  • Profit-sharing bonus and competitive benefits package.
  • Remote-first work environment with a team distributed across 18 countries.
  • Performance-based compensation increases through the company’s Levels Framework.
  • Inclusive workplace committed to diversity, equity, inclusion, and equal employment opportunity.

Interested in this position?

Apply directly on the company website

Apply Now

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