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Head of Growth, Performance Video

23 hours, 46 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Sales and Business Development
Facebook Ads Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 4

Description

  • Own the P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Manage campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing directly in Google Ads.
  • Build and optimize lead- and call-generation campaigns that improve CTR, CVR, ROAS, call volume, lead quality, advertiser quality, and margin.
  • Adapt buying strategy and messaging across insurance sub-verticals and expand into additional insurance, financial services, and emerging video channels.
  • Own creative strategy from a performance perspective, including audience selection, messaging angles, hooks, offer positioning, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and decisions.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Proactively communicate performance updates, insights, and recommendations to stakeholders and executives on a daily basis.
  • Use AI and self-serve tools to accelerate creative development and testing without relying on centralized resources.
  • Help build and lead a video-first team as investment in the channel grows.

Requirements

  • 8+ years managing high-growth performance marketing portfolios.
  • 3+ years managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one major lead gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
  • Strong hands-on experience building campaigns directly in-platform, including campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, and daily optimization.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Deep understanding of high-performing video creative, including YouTube ABCDs, hooks, funnel stage, audience intent, offer positioning, and platform-specific formats.
  • Ability to use AI and self-serve tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude to move quickly on creative testing.
  • Experience owning P&L and delivering aggressive growth and profitability goals through repeatable playbooks.
  • Exceptional written and verbal communication skills, with comfort presenting insights in Slack, Zoom, and executive-facing settings.
  • Experience buying across multiple verticals at once, especially in insurance sub-verticals like auto, home, health, ACA, and Medicare.
  • Nice to have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Nice to have: experience in personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Nice to have: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
  • Nice to have: background in regulated marketing environments such as consumer finance, insurance, or healthcare.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment.
  • Opportunity to work with a global team spanning more than 15 countries.
  • Performance-based growth and compensation increases tied to company and personal results.
  • Equal Employment Opportunity employer with a stated commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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