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Senior Manager, Growth

22 hours, 12 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Product Management
CRM SQL
Apply Now
Fanatics

Fanatics

Fanatics Inc is the top destination for officially licensed sports merchandise, offering a vast collection of fan gear from all your favorite teams and players. As a market leader in the sports industry, Fanatics is evolving into a global digital sport...

Retailing
5K-10K
Founded 2011
$4900M raised
View All Jobs 4

Description

  • Define and execute strategies to improve activation, engagement, and retention for new users.
  • Identify key moments in the first 30 days and optimize the early user journey to maximize ecosystem value.
  • Own cohort performance for users acquired during major sporting moments and campaigns.
  • Analyze cohort behavior by acquisition source, entry point, and timing to improve retention and monetization.
  • Lead end-to-end referral (RAF) strategy, including incentive design, user experience, and growth loop scaling.
  • Map and refine the journey from install through first action and repeat engagement.
  • Partner with Product and CRM to remove friction and improve conversion across onboarding and early lifecycle stages.
  • Track and report on activation rates, retention curves, and early-life ecosystem profit.
  • Develop frameworks to evaluate cohort quality beyond installs, including engagement depth and cross-opco value.

Requirements

  • 5-8+ years of experience in growth strategy, lifecycle marketing, or product growth, preferably in mobile apps or consumer tech.
  • Strong experience with cohort analysis, funnel optimization, and lifecycle strategy.
  • Proven track record of improving activation and retention metrics.
  • Experience owning or scaling referral programs (RAF or similar) preferred.
  • Strong analytical skills with proficiency in SQL, BI tools, and experimentation frameworks.
  • Ability to work cross-functionally across Product, Marketing, and Analytics.
  • Experience in sports, gaming, or marketplace ecosystems is a plus.

Benefits

  • Base salary range of $150,000-$180,000 USD.
  • Bonus eligibility.
  • Full-time employment.
  • Access to Fanatics benefits program.
  • Potential in-person interview and onboarding components, including onsite interviews or Launching into Better: LIVE cultural immersion in New York City for eligible hires.

Interested in this position?

Apply directly on the company website

Apply Now

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