Marketing Operations QA Analyst

2 hours, 24 minutes ago
Full-time
Junior
Quality Assurance and Testing
Kobie Marketing

Kobie Marketing

Kobie Marketing specializes in providing comprehensive loyalty marketing solutions, combining strategy, technology, and program management to enhance customer experiences and drive enterprise value for leading global brands.

Professional Services
251-1K
Founded 1990

Description

  • Review outbound campaigns, including email content, subject lines, personalization, and dynamic elements, before deployment.
  • Verify audience targeting, segmentation, and suppression lists against campaign specifications.
  • Validate merge tags, personalization fields, offer content, links, UTM parameters, and redirect destinations.
  • Check platform configuration, including send settings, throttling, scheduling, and sender details.
  • Assess campaigns against brand, legal, compliance, and messaging requirements.
  • Log, track, and clearly communicate defects to Development for resolution.
  • Own QA sign-off gates and prevent campaign deployment without clearance.
  • Review post-launch quality issues and improve QA frameworks, checklists, documentation, and testing standards.

Requirements

  • Bachelor’s degree or equivalent experience.
  • 1–3 years of experience in QA, marketing operations, or digital campaign review.
  • Familiarity with email marketing platforms and campaign QA workflows.
  • Understanding of audience segmentation, targeting logic, and suppression requirements.
  • Strong analytical attention to discrepancies in data, copy, and configuration.
  • Methodical, process-oriented approach using checklists and documented standards.
  • Clear communication skills for precise defect reporting and risk escalation.
  • Working knowledge of HTML/CSS email rendering (preferred).
  • Familiarity with Salesforce Marketing Cloud or an equivalent enterprise ESP (preferred).
  • Experience with Jira or similar defect-tracking tools and knowledge of AMPScript or dynamic content logic (preferred).

Benefits

  • Remote-first work environment with flexible work location.
  • Flexible time off.
  • Nine company-wide holidays.
  • Benefits supporting professional growth, development, and personal well-being.
  • Periodic travel opportunities or requirements for collaboration, client engagements, training, and company events.
  • Inclusive, values-led workplace with diversity, equity, and inclusion initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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