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Senior Product Marketing Manager - Verticals

2 weeks ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 19

Description

  • Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
  • Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
  • Build differentiated vertical narratives that translate Klaviyo’s capabilities and ecosystem integrations into clear use cases and measurable business outcomes.
  • Maintain a strong point of view on the competitive landscape and how it varies by segment and region.
  • Develop scalable sales plays and cross-channel go-to-market programs in partnership with Sales and Marketing leadership.
  • Create vertical-specific messaging, pitch decks, and enablement assets.
  • Equip Sales and Enablement with collateral, discovery frameworks, objection handling, and customer proof points.
  • Partner with Customer Success and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.
  • Bring structured market and field insights into roadmap discussions while operating within an established vertical strategy.

Requirements

  • 5+ years of product marketing experience, including B2B SaaS.
  • Experience supporting complex, multi-stakeholder sales cycles.
  • Strong analytical mindset with the ability to translate pipeline, revenue, and usage data into actionable strategy.
  • Clear communicator who simplifies complex technical concepts into business value.
  • Influential cross-functional partner who can drive alignment without formal authority.
  • Self-starter comfortable operating in ambiguity and managing competing priorities.
  • Owner mindset with accountability for business results, not just deliverables.
  • Experience with vertical marketing or hospitality industry knowledge is a plus.
  • Ability to travel up to 10% for onboarding, client or partner work, team meetings, and industry events.

Benefits

  • Base salary range of $116,000 to $174,000 USD.
  • Annual cash bonus plan.
  • Variable compensation/OTE for sales and customer success roles where applicable.
  • Equity and sign-on payments may be included.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Flexible travel expectations, with travel coordinated in advance.
  • Commitment to accommodations and responsible AI usage during the interview process.

Interested in this position?

Apply directly on the company website

Apply Now

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