Senior Product Marketing Manager

1 hour, 3 minutes ago
Full-time
Senior
Product Management
Path Robotics

Path Robotics

Path Robotics creates truly autonomous robots for manufacturing, eliminating the need for skilled welders or robot programmers and allowing humans to focus on creativity.

Automotive
51-250
Founded 2014
$71M raised

Description

  • Own product positioning and messaging across Path’s products and capabilities, including core market narratives.
  • Drive go-to-market strategy for product launches, feature releases, and market expansion.
  • Coordinate cross-functionally with product, engineering, sales, and customer success on launch and messaging execution.
  • Create high-quality content such as white papers, case studies, application guides, blog posts, and thought leadership pieces.
  • Build and refine sales enablement materials including battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts.
  • Develop competitive intelligence across traditional automation, robotics companies, and manual welding operations.
  • Define buyer personas and map the buyer journey for technical audiences.
  • Partner with sales to understand deal dynamics, win/loss patterns, and pipeline impact opportunities.

Requirements

  • 5+ years of experience in product marketing, ideally at a B2B company or in an industrial/manufacturing technology environment.
  • Strong strategic thinking paired with hands-on execution.
  • Excellent writing and storytelling skills with the ability to translate complex technical capabilities into clear narratives.
  • Experience with product launches, competitive positioning, and sales enablement in a technical product environment.
  • AWS CWI or CWE certification (preferred).
  • Experience with robotic welding or automation systems (preferred).
  • Background in applications engineering, technical sales, or product marketing at a manufacturing technology company (preferred).
  • Experience building ROI models or business case analyses (preferred).
  • Familiarity with heavy fabrication, shipbuilding, structural steel, or defense manufacturing (preferred).
  • Working understanding of AI/ML concepts (preferred).

Benefits

  • Daily free lunch.
  • Flexible PTO.
  • Comprehensive medical, dental, and vision coverage.
  • 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents.
  • 401(k) retirement plan through Empower.
  • Generous employee referral bonuses.

Interested in this position?

Apply directly on the company website

Apply Now

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