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Director, Brand and Communications

1 month, 4 weeks ago
United States, United Kingdom
Full-time
Lead
Head of Marketing
Marketing and Growth
Apply Now
Kickstarter

Kickstarter

Kickstarter is a crowdfunding platform that brings creative projects to life in various fields such as movies, music, art, games, comics, and more. With over $6B pledged by backers, Kickstarter helps artists and creators turn their ideas into reality. ...

Capital Markets
51-250
$10M raised
View All Jobs 2

Description

  • Identify emerging cultural conversations, creative movements, and timely opportunities where Kickstarter can play a distinctive role.
  • Generate bold ideas and turn them into campaigns, partnerships, experiences, and stories.
  • Build compelling narratives about Kickstarter’s brand, business, products, creators, and impact.
  • Lead proactive media relations and cultivate relationships with journalists, editors, creators, cultural leaders, and trendsetters.
  • Establish a consistent pipeline of stories and moments across business, technology, culture, and creative-industry outlets.
  • Serve as the senior day-to-day lead for Kickstarter’s PR agency and provide strategic direction and accountability.
  • Advise executive leadership on corporate positioning, executive communications, reputation, and emerging issues.
  • Partner with internal teams across Growth, Product, Outreach, Content & Editorial, Social, Partnerships, and others to maintain a cohesive story.
  • Lead integrated brand and cultural programs from insight through execution and amplification.
  • Set goals and measures of success for brand and communications work, connecting awareness and reputation to growth.
  • Lead and develop a high-performing team and foster a culture of creativity, urgency, collaboration, and execution.

Requirements

  • Significant senior-level experience leading brand communications, cultural marketing, public relations, or an integrated combination of these disciplines.
  • Exceptional cultural fluency and a strong point of view on the ideas, people, and movements shaping creative culture.
  • A record of developing original ideas and turning them into campaigns, stories, partnerships, or moments that earn attention.
  • Deep relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders.
  • Outstanding communications judgment and the ability to make complex business, product, and cultural stories clear and compelling.
  • Experience leading PR agencies and internal collaborators through strategy, creative direction, and measurable accountability.
  • Ability to move between long-term brand building and fast-moving cultural opportunities while keeping the marketing calendar cohesive.
  • Strong executive presence and experience advising senior leaders on communications, positioning, and reputation.
  • A highly collaborative leadership style with the ability to create momentum across teams without relying solely on formal authority.
  • Clear understanding of how to measure brand equity, share of voice (SOV), and full-funnel campaign performance.
  • A genuine connection to Kickstarter’s mission and respect for creators, creative communities, and backers.
  • Ability to work remotely from an approved US location or the United Kingdom.
  • U.S. salary range of $185,000–$215,000.

Benefits

  • Fully remote workforce with opportunities to connect with colleagues.
  • 100% employer-paid health plan offerings.
  • 16 paid vacation days, 10 sick days, paid holidays, and a company-wide winter break.
  • 25 volunteer hours each year.
  • 18 weeks of parental leave for primary caregivers and 16 weeks for secondary caregivers, plus fertility/family planning resources.
  • 401(k) with 3% safe harbor contribution.
  • Annual $3,000 Remote Working & Wellness Stipend (prorated) and a $500 Role Development Stipend.
  • 4-day workweek.

Interested in this position?

Apply directly on the company website

Apply Now

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