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Digital Marketing Manager

3 months, 3 weeks ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Content Marketing CRM Google Ads Google Analytics HubSpot Salesforce SEMrush SEO
Apply Now
Kapitus

Kapitus

Kapitus, a leading small business financing company, offers fast, flexible term loans and lines of credit from $5k to $5 million. With a focus on simplifying financing for small businesses, Kapitus provides multiple loan options to support business gro...

Diversified Financial Services
251-1K
Founded 2006
$490M raised
View All Jobs 17

Description

  • Manage PPC campaigns across search engines, along with retargeting and video campaigns across ad networks.
  • Build online acquisition paths in collaboration with design and front-end development teams.
  • Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS).
  • Design and run experiments, including multivariate testing, to improve acquisition performance.
  • Directly manage SEM keywords, audience segments, ads, and landing pages.
  • Lead SEO strategy and execution for all digital properties in collaboration with the content team.
  • Manage external agencies as needed.
  • Track, analyze, and report SEM and SEO metrics to management and cross-functional teams.
  • Forecast spend and acquisition activity, and manage bids and budgets.
  • Monitor tracking, tags, and conversion goals and flag implementation issues.
  • Work with sales, IT, and marketing teams to execute search marketing initiatives.
  • Stay current on search marketing changes, competitive activity, and best practices.

Requirements

  • 5–8 years of hands-on experience managing AdWords, Bing Ads, retargeting, and display campaigns.
  • Previous experience managing annual digital marketing budgets of more than $13MM.
  • 2+ years of experience supervising search marketing and design teams.
  • Experience with ad networks for display, native, direct, and programmatic buys.
  • Hands-on experience with SEMrush, SpyFu, Google Analytics, and Optimizely.
  • Experience with marketing automation software such as HubSpot and CRMs such as Salesforce.
  • Strong understanding of web data and the ability to identify actionable insights from data.
  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • Experience building target segments, optimizing landing pages, and using A/B and multivariate testing processes.
  • Ability to use AI tools or agents to support research, analysis, or reporting workflows.
  • Experience with SEM campaigns for services aimed at small business owners.
  • Ability to collaborate and communicate effectively across the organization.

Benefits

  • Competitive base salary range of $74,600–$119,700.
  • Annual incentive compensation eligibility of up to 10% per year.
  • Comprehensive medical, dental, and employer-paid vision insurance through UnitedHealthcare.
  • Flexible Spending Account and Lifestyle Spending Account for eligible expenses and well-being support.
  • 100% company-paid basic short-term and long-term disability insurance, plus vision insurance.
  • Paid maternity and parental leave.
  • Commuter benefits for parking and transportation expenses.
  • Tuition reimbursement of up to $5,000 annually, plus access to conferences and career development events.
  • Paid time off and sick time.
  • 401(k) plan with a 25% company match up to 6% of annual salary.

Interested in this position?

Apply directly on the company website

Apply Now

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