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Digital Marketing Manager

2 hours, 55 minutes ago
United States
Full-time
Mid Level
Digital Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Facebook Ads Google Ads HubSpot LinkedIn Ads Looker Salesforce
Apply Now
Cresta

Cresta

Cresta AI provides generative AI solutions for intelligent contact centers, offering self-service, live coaching, and post-call insights. Their technology empowers sales and customer service teams to enhance customer interactions, boost revenue, and im...

Professional Services
51-250
Founded 2017
$151M raised
View All Jobs 12

Description

  • Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging channels.
  • Plan, launch, and optimize campaigns end-to-end, including audience strategy, setup, creative testing, bidding, budgeting, and performance analysis.
  • Monitor campaign pacing against budget and pipeline goals and adjust strategy to improve performance.
  • Partner with Creative to develop and test high-performing ad creative, messaging, formats, and concepts.
  • Use AI tools and audience enrichment platforms such as Clay to improve targeting and automate workflows.
  • Partner with Marketing Operations on conversion tracking, attribution, and pipeline reporting.
  • Analyze campaign performance and present insights and recommendations to marketing leadership and executive stakeholders.
  • Evaluate new advertising channels, formats, and growth opportunities.
  • Collaborate with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations on integrated campaigns.

Requirements

  • 3+ years of experience managing paid media or digital marketing programs in B2B SaaS or high-growth technology companies.
  • Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms.
  • Proven success optimizing campaigns toward pipeline, revenue, and ROI goals.
  • Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions.
  • Strong analytical skills with experience using GA4, Looker, or similar reporting tools.
  • Experience working with Salesforce, HubSpot, or similar CRM and marketing automation platforms.
  • Strong project management and cross-functional collaboration skills in a fast-paced environment.
  • Curiosity and enthusiasm for using AI tools to improve marketing execution and efficiency.
  • Experience launching or scaling new paid acquisition channels (preferred).
  • Experience with Clay or similar audience enrichment and GTM tools (preferred).
  • Experience at an AI-native or high-growth startup (preferred).
  • Familiarity with account-based marketing (ABM) and enterprise B2B buying journeys (preferred).

Benefits

  • Comprehensive medical, dental, and vision coverage for you and your family.
  • Flexible PTO.
  • Paid parental leave for all new parents.
  • Retirement savings plan.
  • Remote work setup budget.
  • Monthly wellness and communication stipend.
  • In-office meal program and commuter benefits for onsite employees.
  • Base salary of $100k-$165k plus equity.

Interested in this position?

Apply directly on the company website

Apply Now

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