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Paid Media / Performance Marketing Manager (apps)

1 month, 1 week ago
Brazil, United Kingdom, Poland, Portugal, Ukraine, Turkey
Full-time
Mid Level
Digital Marketing Manager
Data Science and Analytics
Facebook Ads TikTok
Apply Now
Aperture

Aperture

Aperture provides award-winning product growth strategy and performance marketing services for purpose-driven startups, including App Store Optimization, Subscription Products, and Growth Consulting.

Professional Services
1-10
Founded 2022
View All Jobs 7

Description

  • Own media buying across Apple Search Ads, Google App Campaigns, Meta, TikTok, and programmatic channels.
  • Plan, execute, and scale app campaigns across install, trial, subscription, and value-based objectives.
  • Allocate budgets using payback, signal quality, incremental performance, CAC, LTV, and profitability.
  • Design and optimise web-to-app and app-direct acquisition flows.
  • Build structured testing roadmaps covering channels, budgets, optimisation events, geographies, and creative inputs.
  • Set up and maintain attribution across SKAN, MMPs, first-party events, AEM, CAPI, and server-side tracking.
  • Reconcile platform, MMP, and backend subscription data while identifying and resolving measurement gaps.
  • Analyse funnel and cohort performance from acquisition through retention, modelling D0, D7, and D30+ payback.
  • Optimise App Store and Google Play listings, conversion rates, localisation, and store experiments.
  • Lead performance reviews, communicate findings to clients, and collaborate with creative, CRM, and product teams.

Requirements

  • 3+ years of experience in mobile performance marketing or app growth.
  • Hands-on experience with Meta App campaigns, Google App Campaigns, Apple Search Ads, and TikTok Ads.
  • Experience using MMPs such as AppsFlyer, Adjust, or Singular.
  • Demonstrated experience scaling subscription apps or trial-based products.
  • Strong understanding of SKAN, AEM, CAPI, server-side tracking, attribution ambiguity, and signal constraints.
  • Ability to debug tracking and event-mapping issues logically.
  • Strong commercial judgement focused on payback rather than CPI alone.
  • Structured, analytical thinking and clear communication in client settings.
  • Experience with subscription and web-to-app tools such as RevenueCat, FunnelFox, or Web2Wave is beneficial.
  • Comfort working in a performance-first, non-creative-led, non-junior role.

Benefits

  • Remote-first work environment with flexibility to work from anywhere.
  • Regular team gatherings in London.
  • Opportunity to progress into a Growth Lead (Apps) role.
  • Collaborative culture focused on learning, ownership, measurable impact, and candid feedback.

Interested in this position?

Apply directly on the company website

Apply Now

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