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Senior Performance Marketing Manager - Latin America

1 month ago
Brazil, Chile, United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
GCP Google Ads Google Tag Manager SQL
Apply Now
Jobscan

Jobscan

Jobscan is an AI-powered startup in Seattle, WA, offering tools to optimize resumes for job seekers, boosting interview chances by analyzing and matching keywords.

Internet Software & Services
11-50
Founded 2014
View All Jobs 5

Description

  • Own Google Ads and Microsoft Ads end to end, including account structure, campaigns, bidding, search-term hygiene, negative keywords, audiences, and creative testing.
  • Drive cost efficiency and profitable scale while balancing CAC, volume, and unit-economics targets.
  • Build and maintain reporting and monitoring for spend pacing, CAC by funnel stage, payback, and performance dashboards.
  • Use AI tools in daily workflows for analysis, audits, ad iteration, and reporting.
  • Stand up and lead the paid social program, starting with Meta, with disciplined testing and clear go/no-go decisions.
  • Partner with the Head of Marketing on growth strategy, landing pages, and channel investment decisions.
  • Communicate performance trends, insights, and recommendations to technical and non-technical stakeholders.

Requirements

  • 5+ years of hands-on performance marketing experience with deep Google Ads expertise.
  • Experience personally managing more than $1.2 million in annual paid budgets.
  • Strong analytical ability with fluency in CAC, payback, LTV, conversion lag, and attribution.
  • Meta or paid social experience, ideally including launching or relaunching a program.
  • B2C subscription or freemium funnel experience is strongly preferred.
  • Active use of AI tools in daily work.
  • Experience as an individual contributor with a preference for hands-on ownership over people management.
  • Ability to work independently with minimal process or hand-holding and comfort with ambiguity.
  • Excellent communication skills for both technical and non-technical audiences.
  • Ability to maintain meaningful overlap with US Eastern working hours.
  • SQL or BigQuery and Looker Studio dashboarding experience is nice to have.
  • Server-side tracking and attribution experience with GTM or Rudderstack-type pipelines is nice to have.
  • Hands-on landing page and CRO experience is nice to have.
  • Experience in B2C SaaS or career, HR, or recruiting-adjacent industries is nice to have.

Benefits

  • Remote work.
  • Competitive salary.
  • Education stipend.
  • Internet stipend.
  • Wellness stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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