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Product Marketing Manager Damage Prevention- SM-111

20 hours, 36 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
HubSpot
Apply Now
Irth

Irth

Irth Solutions is a leading provider of SaaS cloud-based asset protection solutions that focus on damage prevention, risk analysis, and network infrastructure resilience. With nearly three decades of experience, Irth Solutions offers a wide range of fe...

Diversified Telecommunication Services
51-250
Founded 1985
View All Jobs 12

Description

  • Own end-to-end product positioning and messaging for the Damage Prevention portfolio, including Utilisphere, Exactix, and 811spotter.
  • Translate 811 regulations, workflows, and compliance requirements into customer-centric value propositions.
  • Identify and document personas, use cases, and buyer journeys for utilities, operators, and contractors.
  • Maintain competitive intelligence on 811 software, risk modeling, and damage prevention ecosystems.
  • Partner with Product and Sales on pricing and packaging strategy.
  • Lead go-to-market planning for product launches, enhancements, and integrations.
  • Coordinate Damage Prevention event strategy, positioning, and messaging for industry events, customer forums, and conferences.
  • Influence product roadmap priorities using market insights and customer feedback.
  • Create sales enablement materials such as pitch decks, battlecards, solution briefs, case studies, ROI frameworks, and demos.
  • Support strategic deals, executive briefings, and customer presentations.
  • Gather customer and market insights by engaging with customers, prospects, and industry partners.
  • Partner with Customer Success to support adoption, expansion, and retention initiatives.
  • Develop and execute campaigns and thought leadership content across webinars, case studies, social media, and industry events.
  • Manage speaking opportunities and support Irth’s broader narrative around AI-driven damage prevention, risk modeling, and compliance automation.

Requirements

  • 5+ years of experience in marketing, professional communications, or related industry-facing roles supporting utilities, operators, or critical infrastructure organizations.
  • Strong domain expertise in 811 / One Call operations, including experience with utilities, operators, contractors, and/or One Call Centers.
  • Working knowledge of CGA best practices, PHMSA regulations, and state-level 811 requirements.
  • Exceptional written and verbal communication skills with the ability to translate complex operational and regulatory topics into clear narratives.
  • Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
  • Willingness and ability to travel up to approximately 20% for customer events, sales efforts, and industry engagement.
  • Comfort operating in a high-growth, private-equity-backed environment with evolving priorities and multiple stakeholders.
  • Hands-on experience with Irth products such as Utilisphere, Exactix, and/or 811spotter (preferred).
  • Experience marketing software solutions for damage prevention, asset integrity, infrastructure risk, or compliance in a B2B SaaS environment (preferred).
  • Working knowledge of CRM platforms, social media scheduling tools, and modern B2B marketing systems such as HubSpot (preferred).
  • Experience supporting acquisitions, brand integrations, or multi-product SaaS portfolios (preferred).

Benefits

  • Salary range of USD $110K–$130K base.
  • Comprehensive benefits package with medical, dental, and vision insurance.
  • 401(k) retirement plan with company match.
  • Generous paid time off to support work-life balance.
  • 11 company-paid holidays annually.
  • Work-from-home flexibility for eligible positions.
  • Supportive work environment focused on employee growth and well-being.

Interested in this position?

Apply directly on the company website

Apply Now

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