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Director, Digital

1 month, 1 week ago
United States
Full-time
Lead
Digital Marketing Manager
Design and User Experience
CRM Email Marketing SEM SEO
Apply Now
Inizio Evoke

Inizio Evoke

Inizio Evoke is a global health marketing and communications platform that focuses on transforming healthcare by leveraging data-driven insights and human-centric strategies to enhance patient support and market access solutions.

Professional Services
Founded 2000
View All Jobs 37

Description

  • Serve as the day-to-day strategic lead and primary client contact for digital and omnichannel programs.
  • Lead client relationships and act as a trusted thought partner for client teams.
  • Shape omnichannel strategy and guide execution across global and local teams.
  • Direct end-to-end delivery for select clients, including presentations, emails, digital content, and web pages.
  • Integrate AI-powered content generation, predictive analytics, and automation tools into communications work.
  • Define measurement strategy, including KPIs, success frameworks, and performance benchmarks.
  • Derive insights from analytics, research, and industry trends to optimize current and future work.
  • Design and facilitate client workshops on omnichannel strategy, digital capability building, change management, and team building.
  • Lead, mentor, and develop digital team members through training, feedback, and mentorship.
  • Manage team workflows, timelines, priorities, and cross-functional collaboration across internal teams.
  • Support business development by identifying organic growth opportunities and contributing to new business pitches.

Requirements

  • Bachelor's degree in communications, marketing, strategy, business, or a related field, or equivalent experience.
  • 7-10 years of experience overall, including at least 4 years in digital communications, omnichannel marketing, or consulting/agency roles.
  • At least 4 years of experience leading digital projects and campaigns across multiple channels such as web, social media, email, and search.
  • Proven expertise in digital strategy, GEO, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles.
  • Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams.
  • Deep expertise in digital analytics and performance measurement, including KPI development and translating data into business impact.
  • Working knowledge of AI LLMs, AI prompt engineering, and workflow automation.
  • Exceptional presentation and communication skills for internal and external stakeholders.
  • Experience with digital project management, including scope, budgets, and timelines.
  • Demonstrated ability to lead teams, mentor junior staff, and manage client relationships.
  • Solid experience in content strategy, digital storytelling, and paid, owned, and earned media strategies.
  • Strong knowledge of regulations such as GDPR, FDA, and ABPI as they relate to data analytics and healthcare communications.
  • Proactive, entrepreneurial, and solution-oriented mindset.

Benefits

  • Base salary range of $100,000 to $140,000 USD.
  • Comprehensive medical and dental coverage.
  • 401(k) retirement plan.
  • Tuition reimbursement.
  • Flexible time off.
  • Flexible work environment.
  • Personal support and tailored learning and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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