Product Marketing Manager — GTM Execution Support

5 hours, 56 minutes ago
Full-time
Junior
Project and Program Management
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Support go-to-market execution for new product and feature launches.
  • Track campaign rollout across social, PR, KOL, community, and owned channels.
  • Coordinate with internal teams on timelines, assets, and deliverables.
  • Collect and summarize campaign data, user feedback, market discussions, and social sentiment.
  • Prepare briefs, decks, reports, meeting notes, and tracking documents.
  • Contribute ideas in brainstorms based on social media trends and younger user behavior.
  • Support clear and engaging communication of Binance’s story and brand narrative.

Requirements

  • Background in Marketing, Communications, Business, Finance, or a related field preferred.
  • Strong interest in Binance, crypto, Web3, and financial products.
  • Good understanding of English and Chinese social media trends and online culture.
  • Organized, detail-oriented, and comfortable with documentation, reporting, and coordination work.
  • Good English and Chinese communication skills.
  • Curious, proactive, reliable, and willing to learn.
  • Relevant internship, project, or work experience in marketing, communications, content, social media, or campaign support is a plus.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on the business team’s needs.
  • Opportunity to collaborate with world-class talent in a global organization with a flat structure.
  • Fast-paced, innovative work with autonomy.
  • Career growth and continuous learning opportunities.
  • Equal opportunity employer with a diverse workforce commitment.

Interested in this position?

Apply directly on the company website

Apply Now

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