Sr. Director, Brand and Integrated Marketing

15 hours, 28 minutes ago
Full-time
Executive
Marketing and Growth
Hint

Hint

Hint Inc. offers fruit-infused, flavored water with zero calories and no sugar, aiming to help people love water and lead healthier lives.

Beverages
201-500
Founded 2005
$52M raised

Description

  • Lead annual brand planning and define the brand growth agenda based on business priorities, consumer insights, market dynamics, and cultural opportunities.
  • Partner with Sales and Commercial teams to translate customer, channel, and marketplace opportunities into marketing and go-to-market plans.
  • Shape the consumer and brand strategy for innovation, from opportunity identification and proposition development through product launch.
  • Own integrated brand and product campaigns from briefing and creative development through go-to-market execution, launch, and optimization.
  • Partner with internal Creative and agency teams to develop distinctive, strategically effective brand work.
  • Lead social, creator and influencer, partnership, event, and experiential strategies to expand brand reach and relevance.
  • Align Creative, Media, Social, Influencer, PR, Product, Innovation, Sales, Commercial, and Insights teams around cohesive consumer and business strategies.
  • Represent and protect the Hint brand point of view in cross-functional decision-making.
  • Set priorities, create operational clarity, and hold teams and partners accountable for execution.
  • Define and track success measures across brand health, consumer engagement, innovation, and commercial performance.

Requirements

  • 10+ years of experience in brand, consumer, or integrated marketing, ideally within CPG, beverage, food, lifestyle, retail, or another consumer-focused business.
  • Ability to connect consumer insights, brand strategy, innovation, and commercial opportunity into a clear growth agenda.
  • Experience leading integrated campaigns end to end, from opportunity identification and briefing through launch and optimization.
  • Experience partnering with Sales, Commercial, and Innovation teams to develop consumer-facing strategies and launches.
  • Strong creative judgment and experience briefing and guiding creative teams.
  • Experience building brands through social, creators and influencers, partnerships, events, experiential, or similar channels.
  • Ability to work independently, take ownership, and move quickly in an evolving environment.
  • Proven cross-functional leadership and influence across Marketing, Creative, Innovation, Sales, and Commercial teams.
  • Excellent written, verbal, and presentation skills.
  • Track record of developing high-performing teams and growing talent.

Benefits

  • Base salary of $175,000-$200,000, depending on location and experience.
  • Bonus eligibility.
  • Unlimited vacation and sick days.
  • Company pays up to 95% of employee and dependent healthcare premiums.
  • Company-paid and voluntary life insurance, Flexible Spending Accounts, and regular and Roth 401(k) options.
  • Up to $150 per month for health and wellness expenses.
  • Up to $100 per month for cell phone service and $50 per month for internet, where applicable.
  • Employee discount on Hint Water.

Interested in this position?

Apply directly on the company website

Apply Now

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