Marketing Director

1 week, 2 days ago
Portcast

Portcast

Portcast is a real-time and predictive transportation visibility platform that enhances supply chain efficiency and sustainability through AI-driven predictive data and accurate container tracking.

Professional Services
11-50
Founded 2017
$3M raised

Description

  • Develop and execute a prioritized marketing strategy and quarterly plans aligned with company goals and measurable pipeline growth.
  • Own inbound pipeline performance, optimizing marketing spend and effort based on pipeline quality and commercial outcomes.
  • Lead product positioning, messaging, go-to-market strategy, product launches, customer stories, competitive positioning, and sales enablement.
  • Gather customer, prospect, competitor, sales, win/loss, and market insights to strengthen positioning, content, campaigns, and go-to-market initiatives.
  • Own event strategy, including selecting relevant events, organizer outreach, sponsorships, and logistics.
  • Partner with the CEO, Product, Sales, Customer Success, and Solutions teams to align marketing with business priorities.
  • Lead, mentor, and set priorities for a team of two marketers while maintaining high execution and quality standards.
  • Measure marketing performance, communicate trade-offs, and proactively identify opportunities for campaigns, launches, and market education.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or a related field, or equivalent experience.
  • Proven marketing leadership experience for a complex enterprise B2B SaaS product with a consultative, multi-stakeholder sales motion and meaningful ACVs.
  • Experience in logistics, supply chain, transportation, freight technology, industrial, manufacturing, fintech, cybersecurity, data, or another complex B2B technology environment.
  • Strong product marketing experience in positioning, messaging, go-to-market strategy, product launches, customer storytelling, and sales enablement.
  • Demonstrated commercial mindset and ability to show measurable impact on pipeline, opportunities, win rates, revenue, or customer acquisition.
  • Working knowledge of performance marketing, demand generation, and the metrics that drive pipeline performance.
  • Experience using AI in advanced marketing workflows and experimenting with emerging tools.
  • Ability to lead strategically while remaining hands-on in a lean, fast-moving environment with limited resources.
  • Strong cross-functional influence, stakeholder management, communication, and ability to simplify complex products into business narratives.
  • People leadership and mentoring experience, with a commitment to team growth and high standards.

Benefits

  • Opportunity to shape modern B2B marketing in the digitally transforming logistics and supply chain technology sector.
  • Direct influence on pipeline, revenue, product launches, customer perception, and company growth.
  • Work at the intersection of AI and logistics with established enterprise customers.
  • Fully distributed team across Asia and Europe with a trust- and accountability-based culture.
  • Lean organizational structure with few layers between ideas and execution.

Interested in this position?

Apply directly on the company website

Apply Now

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