Marketing Director

3 months ago
Full-time
Lead
Marketing and Growth
Portcast

Portcast

Portcast is a real-time and predictive transportation visibility platform that enhances supply chain efficiency and sustainability through AI-driven predictive data and accurate container tracking.

Professional Services
11-50
Founded 2017
$3M raised

Description

  • Own the marketing function end to end and report directly to the CEO.
  • Translate company goals into clear quarterly marketing plans with measurable objectives.
  • Lead product marketing from positioning and messaging through launch execution.
  • Develop sales enablement materials, customer stories, competitive positioning, launch plans, and customer communications.
  • Partner with Product, Sales, Customer Success, Solutions, and customers to bring new capabilities to market.
  • Own event marketing by selecting sponsorships and attendance opportunities, managing outreach, and handling logistics.
  • Align marketing initiatives with business priorities across cross-functional stakeholders.
  • Lead and mentor a lean team of two marketers, setting priorities and raising execution standards.
  • Own inbound pipeline performance, track key metrics, and reallocate spend and effort based on results.
  • Provide direction and review output for growth marketing and content marketing execution.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or a related field, or equivalent experience.
  • Significant experience leading marketing in an enterprise B2B SaaS environment.
  • Strong product marketing experience across positioning, messaging, go-to-market strategy, product launches, customer storytelling, and sales enablement.
  • Proven senior marketing leadership with demonstrated pipeline and revenue impact.
  • Working understanding of performance marketing metrics such as CAC, CPL, LTV, and MQL-to-SQL.
  • Experience working across Product, Sales, Customer Success, and executive leadership.
  • Ability to operate in a lean, fast-moving startup environment with both strategic leadership and hands-on execution.
  • Curiosity and ability to learn logistics, supply chain, transportation, or freight technology; industry experience is highly valued.
  • AI-forward mindset with experience applying AI in marketing workflows and experimenting with new tools.
  • Strong communication and people leadership skills, including mentoring and giving feedback.
  • Preferred experience in logistics, supply chain, transportation, or freight technology.

Benefits

  • Remote-first flexibility with a fully distributed team across Asia and Europe.
  • High visibility and direct impact on pipeline, revenue, and company strategy.
  • Autonomy to move ideas from concept to execution without layers of approval.
  • Opportunity to help shape modern B2B marketing in a digitally transforming logistics industry.
  • Lean team environment with broad ownership and meaningful scope.

Interested in this position?

Apply directly on the company website

Apply Now

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