Senior Product Manager – Marketing OS, LeadGen

2 days, 10 hours ago
Full-time
Senior
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Own product strategy, roadmap, and execution across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
  • Create cohesive experiences across builders, templates, publishing, data models, integrations, analytics, and reporting.
  • Improve engagement, completion rates, lead quality, qualification, routing, follow-up, conversion, and retention.
  • Partner with CRM, Workflows, Conversations, Analytics, Payments, and adjacent product teams to connect lead interactions with business outcomes.
  • Define visitor behavior, conversion, identity, attribution, and campaign tracking across third-party websites.
  • Establish consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
  • Deliver AI-assisted creation, copy generation, qualification, recommendations, insights, and conversion optimization.
  • Partner with Engineering on embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
  • Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships teams.
  • Write product and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, support launches, and resolve ambiguity.

Requirements

  • 7+ years of Product Management experience, ideally in B2B SaaS, MarTech, CRM, analytics, growth, or customer-engagement platforms.
  • Experience owning customer-facing products end to end, from discovery through launch and iteration.
  • Experience defining and executing roadmaps across multiple related product areas.
  • Strong understanding of lead generation, acquisition, conversion optimization, qualification, and growth loops.
  • Experience with forms, surveys, quizzes, chat widgets, analytics, attribution, tracking, or interactive content.
  • Familiarity with behavioral tracking, event taxonomies, analytics instrumentation, data pipelines, experimentation, and marketing attribution.
  • Exposure to embeddable products, APIs, webhooks, CRM integrations, field mapping, workflow automation, and identity resolution.
  • Experience partnering with Engineering across frontend, backend, data, and infrastructure systems.
  • Strong product judgment, analytical ability, UI/UX sensibility, communication, decision-making, and stakeholder management skills.
  • Preferred: Experience with AI/LLM products, first-party tracking, consent management, high-volume event ingestion, personalization, marketing-agency products, or globally distributed teams.

Benefits

  • Remote-first work environment across a globally distributed organization.
  • Opportunity to build products used by more than 1 million businesses worldwide.
  • High-ownership culture focused on customer impact, experimentation, speed, and growth.
  • Equal Opportunity Employer with voluntary demographic information collected separately for compliance purposes.

Interested in this position?

Apply directly on the company website

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