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Lead Product Manager, Growth

1 hour, 3 minutes ago
United States
Full-time
Lead
Product Manager
Product Management
CRM Feature Engineering iOS LLM Machine Learning TikTok
Apply Now
HelloFresh

HelloFresh

HelloFresh is a leading recipe kit delivery service that provides farm-fresh ingredients and chef-designed recipes for convenient and affordable meals, revolutionizing the way people eat.

Hotels, Restaurants & Leisure
10K-50K
Founded 2012
$276M raised
View All Jobs 46

Description

  • Define and evolve the company’s signal strategy and optimization framework by capturing, transforming, and activating high-quality intent signals.
  • Build and scale a first-party audience intelligence platform, including segmentation, automated audience creation, governance, and real-time syncing.
  • Own end-to-end signal integration strategies across Meta, Google, and TikTok, including event hierarchies, signal quality, and compliance.
  • Develop and manage a closed-loop Signal → Model → Decision → Feedback system that supports real-time optimization, model retraining, and incrementality validation.
  • Lead cross-functional work across Product, Data Science, Engineering, and Marketing as the accountable owner for the system.
  • Run experiments to prove impact before scaling solutions into global production infrastructure.
  • Drive a test-and-learn approach that prioritizes evidence-backed innovation.
  • Influence senior stakeholders and help define the future of performance marketing at HelloFresh.

Requirements

  • 6–8+ years in Product Management, with meaningful experience in Ad-Tech, Growth, or ML-driven systems.
  • Proven track record of owning 0→1 and 1→N platforms, not just features, with clear business impact.
  • Strong product intuition paired with analytical rigor.
  • AI-native workflow experience using LLMs, AI coding assistants such as Cursor or Copilot, and automation tools.
  • Hands-on experience with conversion tracking, signal transmission, and attribution, including CAPI integration, event deduplication, and signal hierarchy design.
  • Deep audience management experience, including custom audiences, lookalike seed design, lifecycle segmentation, CRM-to-platform matching pipelines, and identity resolution.
  • Fluency in privacy and compliance requirements such as GDPR, CCPA, and iOS signal loss.
  • Experience working with ML and Data Science teams on model-driven products, including model design and feature engineering discussions.

Benefits

  • Competitive hourly rate.
  • 401(k) company match that vests immediately upon participation.
  • Team bonus opportunities.
  • Generous PTO and a flexible attendance policy.
  • Comprehensive health and wellness benefits with $0 monthly options effective on the first day of employment.
  • Up to 85% discount on HelloFresh meal plan subscriptions, including HelloFresh, Green Chef, EveryPlate, and Factor_.
  • Access to Employee Resource Groups for BIPOC, women, veterans, parents, and LGBTQ+ employees.
  • Inclusive, collaborative, and dynamic work environment in a fast-paced, mission-driven company.

Interested in this position?

Apply directly on the company website

Apply Now

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