RemoteLeaf Logo
Log in Sign up

Product Marketing Manager, Exposure Management

17 hours, 52 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity
Apply Now
hatch I.T.

hatch I.T.

hatch I.T. is a specialized technology recruiting firm that supports emerging tech startups in growing their engineering, data, and product teams. They focus on candidate-centric recruiting, bridging the gap between startups and the local tech communit...

Professional Services
11-50
Founded 2012
View All Jobs 2

Description

  • Own positioning and messaging for VanishID's exposure-management offering across the organization.
  • Translate platform capabilities, research, vulnerability disclosures, and attack techniques into buyer-facing narratives.
  • Create market-education content, including buyer's guides, webinars, web pages, and definition content for CISOs.
  • Lead flagship research by partnering with product, conducting surveys, writing reports, and amplifying findings.
  • Lead integrated campaigns and major launches with content, PR, analyst, CEO, and VP of Marketing stakeholders.
  • Develop sales and partner enablement materials, including pitch decks, battlecards, demo narratives, objection handling, and training.
  • Create joint value propositions, integration briefs, and co-marketing programs with technology and alliance partners.
  • Develop customer case studies and references with customer success.
  • Run account-based programs, nurture flows, and lead handoffs to sales.
  • Gather win/loss insights, competitive intelligence, and customer research to inform product and sales strategy.

Requirements

  • 7+ years of B2B SaaS marketing experience, including 4+ years in product marketing.
  • Cybersecurity marketing experience and experience launching products in a high-velocity environment.
  • Experience marketing to CISOs and security operations teams.
  • Ability to explain complex security concepts to buyer audiences.
  • Exceptional external-facing writing skills; writing samples for security buyers are required.
  • Proven ability to create campaigns that generate pipeline.
  • Ability to operate as a hands-on generalist in a lean, remote team and deliver quickly.
  • Experience with CTEM, EASM, attack surface management, identity security, or threat intelligence is preferred.
  • Experience producing original research or industry reports is preferred.
  • Experience with identity protection, threat intelligence, or OSINT, and public speaking to technical security audiences, is preferred.

Benefits

  • Remote-first work environment open to candidates across the United States.
  • Opportunity to join as an early employee and see direct impact from your work.
  • Financial upside associated with joining the company at an early stage.
  • Work within a small, senior marketing team.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

ActiveCampaign

Director of Product Marketing

ActiveCampaign 501-1000 Internet Software & Services

Lead Product Marketing at ActiveCampaign to define the market narrative, go-to-market strategy, and customer adoption of its Active Intelligence autonomous marketing platform.

United States Full-time Executive Product Marketing Manager
$192k-$265k
18 hours, 7 minutes ago
Penumbra

Vascular Product Marketing Manager for Poland (m/f/d) – ideally based in Warsaw or Krakow

Penumbra 1001-5000 Health Care Providers & Services

Penumbra is seeking a Product Marketing Manager in Poland to execute local marketing strategies and drive adoption of interventional vascular therapies in partnership with EMEA marketing and local sales teams.

Poland Full-time Senior Product Marketing Manager
18 hours, 22 minutes ago
Influ2

Senior Product Marketing Manager

Influ2 51-200 Professional Services

Influ2 is hiring a Senior Product Marketing Manager to position and launch its contact-level ABM platform, strengthen sales readiness, and drive product adoption across enterprise and mid-market customers.

United States Full-time Senior Product Marketing Manager
HubSpot Salesforce
2 days, 18 hours ago
Saviynt

VP, Product Marketing – Identity Security Portfolio

Saviynt 501-1000 Internet Software & Services

Saviynt is seeking a Vice President of Product Marketing to lead market strategy and growth for its identity security portfolio, positioning its AI-powered platform as a leading choice for enterprise customers.

United States Full-time Executive Product Marketing Manager
3 days, 15 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers