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Product Marketing Manager, Exposure Management

3 weeks, 5 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity
Apply Now
hatch I.T.

hatch I.T.

hatch I.T. is a specialized technology recruiting firm that supports emerging tech startups in growing their engineering, data, and product teams. They focus on candidate-centric recruiting, bridging the gap between startups and the local tech communit...

Professional Services
11-50
Founded 2012
View All Jobs 5

Description

  • Own positioning and messaging for exposure management across the organization.
  • Translate platform capabilities, research findings, vulnerability disclosures, and attack techniques into buyer-facing narratives.
  • Create definition content, buyer’s guides, webinars, and web pages that educate CISOs about the problem.
  • Lead flagship research by partnering on findings, running surveys, writing the report, and driving press coverage.
  • Run integrated campaigns and major launch moments with content, PR support, and analyst briefing preparation.
  • Create sales enablement materials such as pitch decks, battlecards, demo narratives, objection handling, and rep training.
  • Develop joint value propositions, integration briefs, and co-marketed campaigns with technology and alliance partners.
  • Build case studies and references with customer success to support the company story.
  • Drive account-based plays, nurture flows, and clean lead handoff to sales.
  • Gather win/loss insights, competitive intelligence, and customer research to inform product and sales.

Requirements

  • 7+ years in B2B SaaS marketing with 4+ years in product marketing.
  • Cybersecurity marketing experience is required, including running launches in a high-velocity environment.
  • Experience marketing to CISOs and security operations teams with the ability to explain complex technical concepts clearly.
  • Knowledge of CTEM, EASM, attack surface management, identity security, or threat intelligence is a strong plus.
  • Strong external-facing writing samples for security buyers are required.
  • A track record of campaigns that generated pipeline.
  • Ability to work as a generalist on a lean, remote team with strong ownership and fast execution.
  • Experience producing original research or industry reports is preferred.
  • Experience with identity protection, threat intelligence, or OSINT is preferred.
  • Public speaking experience for technical security audiences on webinars or conferences is preferred.

Benefits

  • Remote-first work environment open to candidates throughout the United States.
  • Opportunity to join as an early employee with significant visibility and impact.
  • Potential financial upside from joining early.
  • Small, senior marketing team with direct reporting to the VP of Marketing.

Interested in this position?

Apply directly on the company website

Apply Now

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