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General Manager, DTC Ecommerce

1 hour, 46 minutes ago
Anywhere
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing Email Marketing Facebook Ads Google Analytics SEO Shopify TikTok
Apply Now
Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014
View All Jobs 3

Description

  • Own the DTC ecommerce strategy, P&L, and overall business results across Shopify and TikTok Shop.
  • Scale combined Shopify and TikTok Shop revenue toward $20M+ within 18 months while protecting margin.
  • Test and optimize paid acquisition across Meta and TikTok, including high-volume creative testing.
  • Partner with affiliate, UGC, and Amazon teams to expand traffic and amplify winning campaigns.
  • Launch and iterate on bundle-based funnels, landing pages, product pages, and merchandising to improve conversion and unit economics.
  • Lead lifecycle marketing across email and SMS, including welcome, cart abandonment, post-purchase, and win-back flows.
  • Develop ascension paths and organic content strategy through blog and SEO to increase customer lifetime value.
  • Review weekly P&Ls and performance metrics, deliver scorecards, and produce monthly growth plans and forecasts.
  • Lead, coach, and hire a cross-functional ecommerce team and manage freelancers and contractors.
  • Build documented systems, SOPs, and operating rhythms that reduce founder dependency and support scalable growth.

Requirements

  • 5 to 10+ years of experience in DTC ecommerce, especially with Shopify and paid social.
  • Proven track record scaling ecommerce brands beyond $20M in revenue.
  • Experience owning revenue and profitability targets.
  • Deep expertise in Meta Ads and TikTok Ads.
  • Hands-on experience with Klaviyo, Postscript, and Shopify CMS.
  • Strong background in bundles, upsells, and lifetime value optimization.
  • Ability to write and review high-converting landing pages.
  • Comfort leading a fully remote team with clear weekly cadences.
  • Alignment with company values: Extreme Ownership, Relentless Innovation, and Integrity Above All.
  • Analytical and creative mindset with the ability to operate strategically and tactically.

Benefits

  • Remote-first work environment with autonomy, creativity, and accountability.
  • Full authority to own your channels and decisions while working closely with leadership.
  • Access to ongoing learning, training, and tools for DTC skill development.
  • Opportunity to build meaningful products that help families connect through learning.
  • Chance to help shape a long-term vision for a nationally trusted children’s brand.
  • Exposure to Josh Hadley’s network through the Ecomm Breakthrough podcast.

Interested in this position?

Apply directly on the company website

Apply Now

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