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Senior Director, Brand Marketing & Communications

3 hours, 20 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing Email Marketing SEO
Apply Now
GoodLeap

GoodLeap

GoodLeap is a leading fintech for sustainable home solutions, offering a one-stop point of sale solution for eco-friendly upgrades with flexible payment options to make sustainable living more accessible and affordable.

Capital Markets
1K-5K
Founded 2003
View All Jobs 5

Description

  • Develop and lead a growth marketing strategy aligned to company goals, revenue priorities, product launches, audience needs, and market trends.
  • Translate executive priorities and OKRs into clear marketing plans, campaigns, channel strategies, and team-level action.
  • Serve as the bridge between leadership and marketing execution, bringing audience insight, brand strategy, and business context into executive discussions.
  • Represent marketing and communications in cross-functional conversations with Product, Sales, Business Development, Legal, Creative, Analytics, Operations, and People teams.
  • Own the marketing reporting framework and present performance to executives in a clear, decision-oriented way.
  • Partner with analytics and revenue teams to improve attribution and funnel visibility.
  • Directly lead, manage, and develop a team of social, communications, and creative specialists.
  • Own performance management, goal setting, feedback, and career development for direct reports.
  • Set strategic direction for social media, PR/communications, and digital content, ensuring quality, consistency, and business alignment.
  • Oversee execution across social, SEO, AI discovery, email, web, content, lifecycle, and integrated campaigns.
  • Own the strategy for organic visibility across traditional SEO, AI search, LLM discovery, and emerging answer engines.
  • Build frameworks for AI-era content, including topic authority, structured content, entity optimization, and answer-ready formats.

Requirements

  • 10+ years of experience across growth marketing, digital marketing, communications, integrated marketing, content, SEO, social, email, or related functions.
  • 4+ years of people leadership experience directly managing multi-functional teams.
  • Demonstrated ability to connect brand, story, audience insight, and digital experience to business outcomes for executive stakeholders.
  • Demonstrated ability to mentor, develop, and grow specialists in social, communications, and creative functions.
  • Deep fluency across SEO, AEO, AI discovery, social, email, content, web, analytics, attribution, campaign strategy, and communications.
  • Strong executive presence with confidence navigating complex interpersonal dynamics and pushing back when appropriate.
  • Excellent written and verbal communication skills.
  • Strong judgment around brand reputation, compliance, executive messaging, and sensitive topics.
  • Understanding of modern SEO, AEO, LLM discovery, structured content, and digital visibility.
  • Experience in fintech, home services, SaaS, energy, sustainability, financial services, or regulated industries is a plus.

Benefits

  • $175,000 annual compensation.
  • Remote, US-based role.
  • Full-time position.

Interested in this position?

Apply directly on the company website

Apply Now

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