Senior Director, Media Analytics, Commercial Strategy & Acceleration

2 weeks, 4 days ago
Full-time
Lead
Data Science and Analytics
instacart.careers

instacart.careers

Instacart is a leading grocery technology company in North America that works with grocers and retailers to transform how people shop. They partner with over 1,000 national, regional, and local retail banners to facilitate online shopping, delivery, an...

Internet Software & Services
1K-5K

Description

  • Own the end-to-end media analytics strategy and roadmap for Instacart Ads.
  • Lead, develop, and scale a team of about 30 analytics professionals, including managers and senior individual contributors.
  • Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights.
  • Partner with Ads R&D and Data Science to productionize models and reporting at scale.
  • Collaborate with Brand Partnerships and Sales to turn analytics into client-ready narratives that communicate business impact.
  • Establish data governance, quality, and privacy-safe measurement practices.
  • Represent Instacart with industry bodies to advance retail media standards and third-party interoperability.
  • Define and manage OKRs, operating cadences, resourcing, and prioritization across analytics initiatives.
  • Lead third-party measurement partnerships such as MMM providers and clean rooms, and integrate them with first-party capabilities.
  • Attract top talent and foster an inclusive, high-performing team culture.

Requirements

  • 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media.
  • 7+ years leading analytics teams of 15+ people, including managers of managers.
  • Experience hiring, developing, and retaining diverse, high-performing analytics talent.
  • Expertise in incrementality testing, causal inference, experimental design, MMM, and attribution at enterprise scale.
  • Advanced SQL and proficiency in Python or R.
  • Ability to review methodologies, validate models, and maintain analytic rigor.
  • Bachelor’s degree in a quantitative field such as Statistics, Economics, Mathematics, Computer Science, or Engineering.
  • Experience influencing C-suite stakeholders at large advertisers such as CPG brands.
  • Graduate degree such as an MS, MBA, or PhD in a quantitative discipline is preferred.
  • Experience at a retail media network, major ad platform, or enterprise CPG/agency is preferred.
  • Hands-on experience with privacy-safe measurement and clean rooms such as AWS Clean Rooms, Snowflake, Databricks, or LiveRamp Safe Haven is preferred.
  • Experience integrating third-party MMM or attribution providers such as Analytic Partners, Nielsen, or Neustar is preferred.
  • Engagement with industry bodies such as IAB, ARF, or MMA is preferred.

Benefits

  • Highly market-competitive compensation and benefits.
  • Base pay range of $300,000 to $316,500 CAD for Canadian candidates.
  • Eligible for a new hire equity grant.
  • Eligible for annual refresh equity grants.
  • Flexible remote work under Instacart’s Flex First policy.
  • Hiring currently open in Ontario, Alberta, British Columbia, and Nova Scotia for Canada-based candidates.

Interested in this position?

Apply directly on the company website

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