CMO (Web3) - APAC remote

14 hours, 4 minutes ago
Lead
Blockchain and Cryptocurrency
Hyphen Connect

Hyphen Connect

Hyphen Connect is a Web3 and AI talent agency that specializes in recruitment and staffing solutions for the blockchain and artificial intelligence sectors. The company focuses on connecting talent with businesses in these industries, utilizing its deep expertise in Web3 to meet specific project needs. The agency offers a range of services, including recruitment and headhunting tailored to Web3 and AI requirements, as well as recruitment process outsourcing (RPO) solutions. Hyphen Connect also provides talent sourcing from a curated network of professionals, HR consulting for early-stage startups, and career development programs to help individuals succeed in the AI and Web3 fields. Additionally, the company assists organizations in building strong employer brands and enhancing internal engagement.

staffing & recruiting
1-10
Founded 2024

Description

  • Design and execute go-to-market strategies that align developers, validators, and end-users to increase total value locked and on-chain activity.
  • Translate technical protocol primitives into compelling narratives for institutional and retail audiences.
  • Position the protocol as the de facto standard in its niche, such as Modular Rollups, RWA, or ZK-Infrastructure.
  • Shift marketing from audience building to ecosystem governance by enabling the DAO and community contributors to act as decentralized brand evangelists.
  • Use on-chain analytics and wallet-behavior data to measure marketing ROI and track active addresses, retention, and protocol stickiness.

Requirements

  • 7+ years of experience in high-growth tech.
  • 3+ years of experience leading marketing for a Layer 1 or Layer 2, DeFi protocol, or major blockchain ecosystem.
  • Demonstrated success scaling a developer ecosystem or chain environment.
  • Experience with grant programs, hackathons, and incentive design.
  • Strong technical literacy in EVM and non-EVM dynamics.
  • Understanding of cross-chain interoperability and tokenomics.
  • Ability to hold high-level strategic conversations with CTOs and Lead Architects.

Interested in this position?

Apply directly on the company website

Apply Now

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