Director, Marketing AI Transformation

2 months, 1 week ago
Full-time
Lead
Artificial Intelligence and Machine Learning
Toast

Toast

Toast is an all-in-one platform for restaurants, offering tableside ordering, online ordering, and labor management to empower businesses in the food service industry.

Hotels, Restaurants & Leisure
1K-5K
Founded 2012

Description

  • Define and execute an AI transformation roadmap aligned with marketing leadership priorities and business objectives.
  • Translate strategic AI initiatives into sequenced adoption plans based on team readiness, tool maturity, and infrastructure dependencies.
  • Identify high-leverage marketing workflows and create playbooks for redesigning them with AI.
  • Build and run change management, enablement, and training programs that drive sustained AI adoption.
  • Measure adoption through workflow changes and behavior shifts, and report on genuine usage rather than training completion alone.
  • Design AI governance standards, review processes, and decision frameworks that maintain brand consistency, quality, and compliance.
  • Partner with marketing leaders to decompose roles into workflows and determine what should be automated, redesigned, or augmented.
  • Recruit, onboard, and support the AI Champions network across marketing teams.
  • Create measurement dashboards and executive reporting on adoption, efficiency gains, time savings, and output quality.
  • Collaborate with GTM Engineering, R&D/BTT, Sales Operations, and HR to connect tooling, data, adoption, and performance expectations.

Requirements

  • 8+ years of experience in marketing operations, marketing strategy, or marketing transformation, including leading change management or organizational transformation at scale.
  • Experience embedding emerging technology, including AI, into marketing workflows across a large organization; experience with a 200+ person marketing team is preferred.
  • Deep understanding of marketing functions such as campaign operations, content production, demand generation, brand, and analytics.
  • Proven track record of driving measurable, sustained behavior change and workflow adoption, not just awareness or training completion.
  • Experience designing governance frameworks for new capabilities at scale.
  • Strong communication and presentation skills, including the ability to present progress to senior leadership with clarity and honesty.
  • Comfort with ambiguity in a role where the playbook is still being written.
  • Experience at a company that has gone through a similar AI transformation within marketing is preferred.
  • Familiarity with the B2B SaaS marketing tech stack, including MAPs, CRMs, ad platforms, and data visualization platforms, is preferred.
  • Experience with AI tooling ecosystems such as Claude/Anthropic, Gemini, agent frameworks, and MCP integrations is preferred.

Benefits

  • Base salary range of $181,000-$290,000 USD for Zone A, $157,000-$251,000 USD for Zone B, or $142,000-$227,000 USD for Zone C, depending on location.
  • Cash compensation may include overtime and bonus/commissions if eligible.
  • Equity is included in the total rewards package.
  • Competitive compensation and benefits designed to attract, retain, and motivate employees.
  • Flexible benefits that support a healthy lifestyle and changing personal needs.
  • Hybrid work model that supports in-person collaboration while respecting individual needs.
  • Reasonable accommodations are available for candidates with disabilities during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Production AI Innovation Lead (Contract, Remote)

INFUSE 251-1K Professional Services

INFUSE Academy is hiring a design-and-AI specialist to create learning experiences by developing, testing, and scaling new production workflows and learning assets.

Figma Illustrator Photoshop
15 hours, 11 minutes ago

Production AI Innovation Lead (Contract, Remote)

INFUSE 251-1K Professional Services

INFUSE Academy is seeking a design-and-operations-focused learning experience role to develop, test, standardize, and scale AI-enabled workflows for course and learning asset production.

Figma
15 hours, 11 minutes ago

Production AI Innovation Lead (Contract, Remote)

INFUSE 251-1K Professional Services

INFUSE Academy is hiring a design-and-AI-focused learning experience creator to develop, test, and scale workflows that power course and learning asset production.

Figma Illustrator Photoshop
15 hours, 11 minutes ago

Production AI Innovation Lead (Contract, Remote)

INFUSE 251-1K Professional Services

INFUSE Academy is seeking a design-and-operations focused learning experience creator to develop, test, and scale AI-enabled workflows for building courses and learning assets.

Figma
15 hours, 26 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers