Senior Data Analyst (Marketing team)

56 minutes ago
Full-time
Senior
Data Science and Analytics
Gomining

Gomining

Gomining operates the largest global network of mining hotels, providing specialized accommodations for cryptocurrency miners, with its headquarters situated in Hungary.

Construction & Engineering
11-50
Founded 2017

Description

  • Build and maintain a scalable retention analytics framework across the customer lifecycle.
  • Define and track retention KPIs, lifecycle metrics, and marketing performance dashboards.
  • Analyze user behavior to identify opportunities to improve engagement, retention, and customer lifetime value.
  • Deliver actionable insights to inform marketing and product decisions.
  • Develop customer segmentation models, including RFM and behavioral segmentation.
  • Design data-driven personalization strategies and support personalized customer experiences across marketing channels.
  • Collaborate with Product and CRM teams to optimize user journeys.
  • Design, analyze, and evaluate A/B tests for CRM campaigns and marketing initiatives.
  • Automate retention reporting, performance monitoring, and anomaly detection for key metrics.
  • Build dashboards and reporting systems for Marketing, Product, and Leadership teams.

Requirements

  • 5+ years of experience in Marketing Analytics, CRM Analytics, or Retention Analytics.
  • Strong experience analyzing customer lifecycle, retention, and user behavior.
  • Proven experience designing and evaluating A/B tests for CRM communications and marketing initiatives.
  • Experience working with CRM platforms such as Customer.io, Braze, Iterable, or similar.
  • Deep understanding of customer segmentation methodologies, including RFM and behavioral segmentation.
  • Experience building retention and marketing KPI frameworks.
  • Strong SQL and Python skills.
  • Experience with cloud data platforms such as BigQuery (preferred), Snowflake, Redshift, or AWS.
  • Strong analytical mindset and ability to translate data into business decisions.
  • English level B2/C1.
  • Experience with machine learning and recommendation systems (nice to have).
  • Experience building real-time personalization models (nice to have).
  • Experience with Google Cloud Platform and BigQuery (nice to have).
  • Experience in fintech, crypto, SaaS, or high-scale B2C products (nice to have).

Benefits

  • Learning support with up to 100% reimbursement for courses, English classes, and conferences.
  • Unique loyalty program with corporate digital miners and passive income potential.
  • Retreats and team events in international locations, including company apartments in Cyprus.
  • Paid leave including up to 20 vacation days, 8 company holidays, and 5 personal days per year.
  • Clear career tracks with opportunities to grow into expert or top management roles.
  • Flexible hours and remote work.
  • Employee of the Month awards and other recognition prizes.

Interested in this position?

Apply directly on the company website

Apply Now

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