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Director, Financial Services Marketing

4 days, 6 hours ago
United States
Full-time
Lead
Head of Marketing
Sales and Business Development
Content Marketing CRM SQL
Apply Now
GLG

GLG

GLG is the world's largest insight network connecting decision makers with experts to provide actionable insights for smarter decisions. Their expert network offers perspectives on IT, business, Generative AI, and more, helping professionals navigate c...

Professional Services
5K-10K
Founded 1998
View All Jobs 11

Description

  • Build a deep understanding of financial services segments, their research needs, and use cases to inform marketing strategy.
  • Develop and implement comprehensive marketing strategies aligned with revenue and pipeline goals.
  • Create and execute multi-channel demand generation and user lifecycle marketing programs.
  • Own and optimize the full marketing funnel through SQL conversion, including lead quality, handoff, and attribution.
  • Pilot and scale account-based marketing programs for high-priority hedge fund, private equity, and asset management accounts.
  • Partner with Product Marketing on go-to-market planning for new product and feature launches.
  • Own the segment content plan, including case studies, reports, webinars, and thought leadership marketing.
  • Collaborate with Brand and Expert Marketing teams to promote key content and leverage relevant experts.
  • Use marketing performance data and KPI reporting to identify opportunities and drive campaign optimization.
  • Manage and develop a small team of marketers, with initial direct reports and plans for growth.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
  • 8+ years of progressive experience marketing to financial services.
  • Proven track record of developing and executing successful funnel and lifecycle marketing strategies.
  • Experience in two-sided marketplace businesses and/or the research, data, or business information industry preferred.
  • Strong analytical and research skills with the ability to turn insights into actionable marketing strategies.
  • Excellent written and verbal communication skills.
  • Ability to direct teams and partners toward strategic and creative outcomes.
  • Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics.
  • Experience managing multiple campaigns and initiatives across markets simultaneously.
  • Ability to thrive in a fast-paced, matrixed, and global environment.

Benefits

  • Comprehensive medical, dental, and vision coverage effective on the first day of employment.
  • Flexible paid time off with no pre-determined vacation limits, plus 10 company holidays.
  • 401(k) and Roth 401(k) plans with employer match, subject to annual limits and vesting.
  • Tuition reimbursement for eligible courses, including language skills courses.
  • Paid parental leave, adoption reimbursement, and surrogacy reimbursement.
  • Free wellbeing support through Calm, Maven, and EAP, plus free long-term therapy and counseling assistance through Pathways.
  • Anticipated base salary range of $121,500 to $160,000 USD.
  • Eligibility for incentive compensation for certain roles.

Interested in this position?

Apply directly on the company website

Apply Now

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