Lifecycle Marketing Manager

1 day, 11 hours ago
Full-time
Mid Level
Marketing and Growth
ArcSite

ArcSite

ArcSite is a mobile CAD platform that streamlines site data collection, drawing, and estimating processes. It maximizes operational efficiency, reduces errors, and accelerates sales workflow both on-site and in the office.

Internet Software & Services
11-50
Founded 2014

Description

  • Build and manage evergreen lifecycle journeys across onboarding, engagement, re-engagement, and conversion.
  • Develop lifecycle campaigns that drive paid conversion, pipeline, and new-logo revenue.
  • Create a roadmap of scalable lifecycle programs and continuously improve performance.
  • Manage email, in-app, push, and SMS messaging channels as appropriate.
  • Develop behavioral and product-usage audience segments for personalized experiences.
  • Partner with Product and Growth on onboarding and activation programs.
  • Develop programs supporting engagement, retention, churn reduction, and expansion.
  • Test messaging, content, audiences, timing, and triggers to optimize performance.
  • Track and report on conversion, revenue, engagement, activation, and retention metrics.
  • Write lifecycle messaging, maintain deliverability and list health, and collaborate cross-functionally.

Requirements

  • 3–5+ years of experience in lifecycle, CRM, growth, retention, or marketing automation, preferably in B2B SaaS or product-led environments.
  • Understanding of lifecycle marketing and product-led growth principles across acquisition, activation, conversion, and retention.
  • Hands-on experience building automated journeys with Customer.io, HubSpot, Braze, Iterable, Marketo, or similar platforms.
  • Experience with behavioral, product-usage, and customer-data segmentation and personalization.
  • Strong copywriting skills for different audiences and customer lifecycle stages.
  • Curious, ambitious, coachable, and motivated to grow into broader revenue ownership.
  • Direct hands-on experience with Customer.io preferred.
  • Experience with Pendo, Appcues, or similar in-app onboarding platforms preferred.
  • Familiarity with Mixpanel, Amplitude, HubSpot, GA4, or ChartMogul preferred.

Benefits

  • Fully remote work environment.
  • Unlimited paid time off.
  • Medical, dental, and vision insurance.
  • 401(k) match.
  • $75 monthly wellness stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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