Senior Manager, Lifecycle Marketing

9 hours, 1 minute ago
Full-time
Mid Level
Marketing and Growth
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
  • Develop and execute customer journey strategies spanning acquisition, engagement, retention, and reactivation.
  • Advise client stakeholders using performance data and lifecycle marketing best practices.
  • Lead client reporting, campaign reviews, and performance discussions.
  • Design and optimize programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
  • Build segmentation, personalization, automation, and campaigns such as welcome, nurture, cart abandonment, post-purchase, and win-back journeys.
  • Develop testing plans across messaging, creative, audiences, and campaign cadence.
  • Monitor campaign performance, deliverability, account reputation, and lifecycle KPIs.
  • Create recurring reports and present insights and recommendations to clients.
  • Work with analytics, engineering, paid media, and data teams to improve targeting, orchestration, and measurement.

Requirements

  • 4+ years of experience in lifecycle, CRM, retention, email marketing, or marketing automation.
  • Experience with platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, HubSpot, or similar ESPs.
  • Experience executing and optimizing programs across multiple customer journey stages.
  • Strong understanding of segmentation, personalization, retention, and loyalty strategies.
  • Experience managing client relationships and presenting campaign performance recommendations.
  • Experience with web analytics tools such as GA4 and UTM tracking.
  • Knowledge of deliverability, consent management, data governance, CAN-SPAM, and GDPR.
  • Excellent written and verbal communication skills with a proactive mindset.
  • Ability to quickly learn new skills and platforms.
  • Experience leveraging AI capabilities for process improvement and strategic ideation is preferred.

Benefits

  • Annual salary range of $78,000–$95,000, plus benefits.
  • Remote-first culture with flexible schedules and remote work available in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual ClassPass credits.
  • Access to office hubs in Los Angeles, Chicago, and New York for collaboration and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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