Foundation Marketing

Foundation Marketing

Foundation Marketing is a digital marketing agency specializing in SEO and content marketing for B2B SaaS brands and enterprise companies, focusing on creating and distributing compelling content that aligns with business goals and adapts to the evolvi...

Professional Services
11-50

Description

  • Own paid media strategy and performance outcomes for 4-6 core client accounts.
  • Design full-funnel advertising architectures across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads.
  • Build and maintain tracking and measurement infrastructure, including GTM, GA4, server-side tagging, Enhanced Conversions, CAPI, and CRM integrations.
  • Develop systematic testing frameworks for creative, messaging, audience segmentation, and funnel optimization.
  • Diagnose and resolve performance issues through data analysis, including attribution gaps, conversion path bottlenecks, lead quality issues, and creative performance problems.
  • Provide clear technical direction to the Paid Media Specialist on campaign structure, creative requirements, targeting, and optimization priorities.
  • Build forecasting models and performance benchmarks for spend allocation, cost per MQL/SQL, CAC, and revenue impact.
  • Create documentation and repeatable playbooks that capture successful processes, frameworks, and strategic approaches.
  • Partner with clients to improve CRM structure, data hygiene, lead qualification, and attribution clarity.

Requirements

  • 5 to 7+ years of paid media experience, ideally in B2B SaaS, education, professional services, or lead generation.
  • 3+ years of performance marketing agency experience.
  • Proven success managing and scaling campaigns across Google, LinkedIn, Meta, and Reddit.
  • HubSpot partner experience preferred.
  • Strong understanding of CRM integrations and tracking systems, especially HubSpot.
  • Experience designing and optimizing multi-touch funnels.
  • Demonstrated ability to lead creative strategy and collaborate with design and content teams.
  • High proficiency in forecasting, data analysis, unit economics, and revenue modeling.
  • Ability to work fully remote with required overlap with EST timezone.
  • Candidates should be located in Canada, LATAM, or Europe, unless experience is exceptional and working hours align.

Benefits

  • Fully remote work setup.
  • Base salary of $80k–$89k CAD per year.
  • Expected total compensation of $90k–$100k CAD per year.
  • Company-wide profit sharing.
  • Commission on expansions and extensions.
  • Compensation determined through a role × level × location framework.
  • Global hiring approach that rewards impact.

Interested in this position?

Apply directly on the company website

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