Senior Paid Search Specialist

4 weeks, 1 day ago
Full-time
Senior
Marketing and Growth
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007

Description

  • Partner with search team members on paid search strategy and performance discussions.
  • Proactively identify optimization and innovation opportunities across client accounts.
  • Oversee end-to-end paid search campaign execution, including account setup, budget pacing, optimization, and reporting.
  • Manage campaigns in Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
  • Monitor performance across search platforms and recommend changes to improve KPI attainment.
  • Translate performance insights into actionable next steps that drive client impact.
  • Collaborate with internal teams to align campaign execution with client objectives.
  • Manage day-to-day tasks and responsibilities using the team’s project management platform.
  • Deliver clear, data-driven performance reports and insights to clients.
  • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on trends.

Requirements

  • 3+ years of relevant paid search experience.
  • Hands-on experience managing monthly campaign budgets of $100k+.
  • Meticulous attention to detail.
  • Experience with Google Ads and Google Ads Editor.
  • Experience with Google Shopping, Demand Gen, and Performance Max (preferred).
  • Experience with Microsoft Ads, SA360, and Google Analytics (preferred).
  • Ability to make informed operational decisions within the Google Ads ecosystem.
  • Ability to work in a hybrid role in NYC, Nashville, Los Angeles, San Francisco, or Miami, or remotely depending on location.

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts, virtual wellness classes, pet insurance, and other perks.
  • Salary range of $70,000 to $90,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

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