Director of Demand Generation (Canada)

2 days, 20 hours ago
Full-time
Executive
Sales and Business Development
Flosum

Flosum

Flosum offers a comprehensive, 100% native platform designed for Salesforce that focuses on DevOps, data management, and security orchestration, ensuring secure data backup and streamlined compliance for enterprises.

Internet Software & Services
51-250
Founded 2013

Description

  • Own and scale omnichannel demand generation across paid media, organic, community, events, field marketing, and ecosystem partnerships.
  • Drive net-new qualified enterprise pipeline aligned to ICP accounts.
  • Strengthen campaign architecture, segmentation, and targeting precision.
  • Develop new growth plays tailored to the Salesforce DevOps and developer ecosystem.
  • Improve campaign-to-opportunity conversion and overall channel efficiency.
  • Establish performance benchmarks, reporting rigor, and pipeline visibility.
  • Partner with Sales leadership on target accounts and revenue goals.
  • Lead and mentor the demand generation team to drive experimentation, accountability, and performance.

Requirements

  • 7–12+ years of demand generation or growth marketing experience in B2B SaaS.
  • Proven track record of driving enterprise pipeline acceleration.
  • Experience marketing to technical audiences such as developers, architects, DevOps, and IT leaders.
  • Salesforce ecosystem familiarity is strongly preferred.
  • Experience in DevOps, developer tooling, or technical SaaS is highly preferred.
  • Demonstrated success running integrated, omnichannel programs.
  • Strong analytical orientation with a clear attribution mindset.
  • Confidence to challenge assumptions and introduce new ideas.
  • Bias for action and comfort operating in a high-growth environment.

Benefits

  • Opportunity to shape the digital strategy at a high-growth Salesforce ISV.
  • Collaborative, innovative, and mission-driven culture.
  • Competitive compensation and benefits.
  • Career growth in a fast-scaling company serving global enterprises.
  • Competitive compensation, incentive structure, and company equity.
  • Daily coaching, mentorship, and growth opportunity.
  • Be part of a global, mission-driven team.
  • Work on exciting challenges in a rapidly growing industry.

Interested in this position?

Apply directly on the company website

Apply Now

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