Sales & Marketing Operations Manager

9 hours, 2 minutes ago
Senior
Sales and Business Development
Firework

Firework

Firework offers a cutting-edge video commerce and livestreaming platform that enables businesses to create shoppable videos and engage customers through interactive digital experiences.

Internet Software & Services
251-1K
Founded 2017
$269M raised

Description

  • Own Salesforce architecture, administration, development, data quality, documentation, testing, and releases.
  • Design scalable Salesforce data models, workflows, custom objects, validation rules, approvals, dashboards, and reporting.
  • Optimize lead routing, opportunity management, pipeline tracking, forecasting, and sales workflows.
  • Partner with global sales teams to identify operational gaps, improve adoption, and provide training and support.
  • Manage HubSpot campaigns, segmentation, lead scoring, nurture programs, lifecycle stages, and reporting.
  • Maintain Salesforce–HubSpot synchronization and improve lead capture, qualification, handoffs, attribution, and funnel performance.
  • Build and maintain integrations across go-to-market platforms using APIs, webhooks, integration tools, and custom code.
  • Develop AI agents for lead research, qualification, outreach, follow-up, and other sales and marketing workflows.
  • Connect AI agents to business systems with appropriate access controls, human review, and performance monitoring.
  • Troubleshoot integration and automation issues to maintain reliable data across systems.

Requirements

  • 5–10 years of experience in sales operations, marketing operations, revenue operations, or go-to-market systems, including startup experience.
  • Experience owning complex Salesforce implementations or substantial system improvements; Salesforce certifications preferred.
  • Hands-on proficiency with Salesforce configuration, Flow, Apex, SOQL, and custom development.
  • Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting.
  • Experience building integrations with REST APIs, webhooks, integration platforms, or custom code.
  • Hands-on experience building and deploying AI agents connected to business systems and workflows.
  • Strong understanding of sales and marketing processes from lead acquisition through closed revenue.
  • Experience supporting global sales teams across functions and time zones.
  • Strong analytical, troubleshooting, project management, and communication skills.
  • Ability to work independently in a fast-moving environment during US business hours.

Benefits

  • Remote role for candidates based in India or Eastern Europe.
  • Opportunity to work at a globally scaled AI and video commerce company.
  • Inclusive workplace and equal employment opportunity environment.

Interested in this position?

Apply directly on the company website

Apply Now

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