Sales & Marketing Operations Manager

2 days, 10 hours ago
Senior
Sales and Business Development
Firework

Firework

Firework offers a cutting-edge video commerce and livestreaming platform that enables businesses to create shoppable videos and engage customers through interactive digital experiences.

Internet Software & Services
501-1000
Founded 2017
$269M raised

Description

  • Own Salesforce architecture, administration, development, and continuous optimization for the global sales organization.
  • Translate sales and marketing business needs into scalable, maintainable technical solutions.
  • Design Salesforce data models, workflows, custom objects, validation rules, approval processes, dashboards, and custom functionality.
  • Manage Salesforce access, permissions, data quality, documentation, testing, releases, training, and user support.
  • Optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting.
  • Own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, lifecycle management, and campaign reporting.
  • Maintain Salesforce–HubSpot synchronization, including field mappings, ownership rules, and error resolution.
  • Improve lead capture, qualification, sales handoffs, campaign tracking, attribution, and funnel performance with stakeholders.
  • Build and maintain integrations across go-to-market platforms using APIs, webhooks, and integration tools.
  • Build, connect, monitor, and troubleshoot AI agents for lead research, qualification, outreach, follow-up, and customer engagement workflows.

Requirements

  • 5–10 years of relevant experience in sales operations, marketing operations, revenue operations, or go-to-market systems, including experience at a fast-growing startup.
  • Demonstrated ownership of complex Salesforce implementations or substantial system improvements; Salesforce certifications are preferred.
  • Hands-on proficiency in Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development.
  • Strong HubSpot and marketing automation experience, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting.
  • Experience building custom integrations with REST APIs, webhooks, integration platforms, or custom code.
  • Hands-on experience building and deploying custom AI agents connected to business systems and workflows.
  • Understanding of sales and marketing processes from lead acquisition and qualification through opportunity management and closed revenue.
  • Experience supporting global sales teams and collaborating across functions and time zones.
  • Strong analytical, troubleshooting, project management, and communication skills.
  • Ability to work independently in ambiguity and during US business hours.
  • Based in India or Eastern Europe for this remote role.

Benefits

  • Remote work opportunity for candidates based in India or Eastern Europe.
  • Opportunity to work on global go-to-market systems and AI-enabled commerce technology.

Interested in this position?

Apply directly on the company website

Apply Now

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