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Product Marketing Manager, Audience and Messaging

3 weeks, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Prototyping
Apply Now
Figma

Figma

Figma provides a collaborative web application for interface design that enables users to seamlessly design, prototype, and gather feedback in real time, while also offering additional offline capabilities through desktop applications for macOS and Win...

Internet Software & Services
1K-5K
Founded 2012
$333M raised
View All Jobs 78

Description

  • Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, and sales enablement materials across the product portfolio.
  • Develop actionable buyer and user personas based on qualitative research, behavioral insight, need state, AI fluency, workflow stage, and purchase context.
  • Integrate competitive and market intelligence into go-to-market materials so teams work from current, validated context.
  • Partner with Launch PMMs to maintain narrative coherence across product pillars without slowing execution.
  • Translate audience and messaging strategy into language that design and go-to-market and sales teams can use to hit their goals.
  • Establish and run cross-functional working rhythms between PMM, Product Growth, and design and go-to-market teams to keep messaging context flowing.
  • Use AI tools to accelerate research, build scalable workflows, and prototype frameworks faster.
  • Contribute to a horizontal narrative thread that connects Figma’s product portfolio into a single story for each audience.

Requirements

  • 5+ years of product marketing experience, with significant time in multi-product or multi-segment B2B SaaS.
  • Deep experience developing personas rooted in qualitative research and behavioral insight.
  • Strong cross-functional skills, including aligning stakeholders and influencing without authority.
  • Ability to adapt communication for audiences ranging from design and go-to-market analysts to CMO-level stakeholders.
  • Experience messaging products that are actively redefining their category and building a market frame from scratch.
  • Genuine empathy for cross-functional workflows and the ability to translate across different contexts and constraints.
  • Proven background in product-led growth and enterprise dual motion (preferred).
  • Comfort leveraging AI as a core part of your workflow when the problem calls for it (preferred).
  • Track record of scaling an emerging segment program from 0 to 1 (preferred).
  • Background in building or contributing to brand narrative and category positioning, with comfort using usage data or pipeline analytics to validate messaging effectiveness (preferred).

Benefits

  • Annual base salary range of $153,000 to $317,000 USD, depending on location and level.
  • Equity compensation.
  • Health, dental, and vision coverage.
  • Retirement plan with company contribution.
  • Parental leave plus reproductive or family planning support.
  • Mental health and wellness benefits.
  • Generous PTO plus company recharge days.
  • Learning and development stipend, work-from-home stipend, and cell phone reimbursement.

Interested in this position?

Apply directly on the company website

Apply Now

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