Growth Marketing Manager, CRO & Lifecycle

1 month, 1 week ago
Full-time
Mid Level
Marketing and Growth
Fieldwire

Fieldwire

Fieldwire is a mobile collaboration platform for on-site construction management, connecting the field to the office for real-time information sharing and efficient communication.

Construction & Engineering
251-1K
Founded 2013
$8M raised

Description

  • Own and optimize Fieldwire’s website experience, including messaging, navigation, and conversion on high-traffic pages such as the homepage, demo request flows, and key product pages.
  • Analyze and improve visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven changes to forms, calls to action, and user journeys.
  • Build and scale lifecycle marketing programs across lead nurture, onboarding, re-engagement, and activation to turn engaged leads into pipeline.
  • Design and run an experimentation framework across website and lifecycle channels, own the test roadmap, and translate results into iterative improvements.
  • Partner with the Content Manager to distribute and activate high-value content across email and owned channels.
  • Support digital improvements for CrewCenter, Fieldwire’s sister brand, as scope allows.
  • Contribute to international growth efforts by adapting website and lifecycle strategies for non-English speaking markets.
  • Provide regular reporting on website, funnel, and lifecycle performance, including insights and recommendations.
  • Work cross-functionally with Product Marketing, Sales, RevOps, and Design to align messaging, funnel performance, and campaign execution.

Requirements

  • Bachelor’s degree in Business, Marketing, or a similar field.
  • 3-5 years of work experience in digital or growth marketing at a B2B SaaS company.
  • Demonstrated ownership of CRO, website, or lifecycle programs, not just support roles.
  • Hands-on experience with Marketo or a comparable marketing automation platform.
  • Experience with A/B testing tools and a structured approach to experimentation.
  • Proficiency with analytics platforms such as GA4, Amplitude, or Mixpanel.
  • Comfort translating data into decisions.
  • Ability to operate independently in a fast-paced environment where priorities shift.
  • Preferred experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context.
  • Preferred exposure to international marketing efforts, especially Germany and France, localization workflows, and multi-market campaign execution.
  • Preferred experience working across multiple brands or business units simultaneously.
  • Preferred knowledge of the construction industry and how jobsites and project teams operate.

Benefits

  • Estimated base salary range of $125,000 to $150,000.
  • Eligibility for a corporate bonus of up to 30%.
  • Fully remote role within the United States.
  • Strong preference for East Coast candidates.
  • Opportunity to work for a trusted construction platform used on 4M+ projects worldwide.
  • Part of the Hilti Group, combining construction expertise with modern digital innovation.

Interested in this position?

Apply directly on the company website

Apply Now

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