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Performance Marketing Lead

16 hours, 7 minutes ago
United States, United Kingdom
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
TikTok
Apply Now
Feeld

Feeld

Feeld is a modern dating app that caters to open-minded individuals seeking fulfilling relationships. It provides a space for curious and open-minded humans to explore intimacy, embrace desires, and connect with like-minded people. Through Feeld, users...

Family Services
51-250
Founded 2014
View All Jobs 6

Description

  • Own day-to-day execution and optimization across paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
  • Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
  • Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.
  • Support management of the media agency through weekly planning, action tracking, performance reviews, creative iteration, and deliverable accountability.
  • Develop performance creative briefs with Creative, Brand Marketing, Social, and agency partners.
  • Translate performance data into actionable creative and channel learnings.
  • Interpret performance, pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with support from leadership and cross-functional partners.
  • Support market-specific growth plans by connecting local-market insights, audience learnings, and paid-media opportunities.
  • Document tests, learnings, and next steps so growth decisions are clear, repeatable, and visible across teams.

Requirements

  • Owned performance marketing workstreams with clear growth targets, including campaign execution, optimization, reporting, and KPI delivery.
  • Hands-on experience across paid social and/or search, with fluency across Meta, TikTok, Google, Apple, or other acquisition channels.
  • Experience with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces.
  • Experience working with media agencies or external creative partners and balancing collaboration with accountability.
  • Experience translating creative performance learnings into concrete action items for future creative.
  • Clear communication skills with stakeholders across functions and levels, including surfacing risks and opportunities to leadership.
  • Experience working in a fast-paced, remote-first, or startup environment.
  • Bonus: experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects.
  • Bonus: experience with incrementality testing, geo experiments, media mix modeling, or other methods for measuring paid media impact beyond platform-reported results.

Benefits

  • Flexible working hours.
  • Unlimited paid time off.
  • Fully remote working arrangement.
  • Home office budget.
  • Learning and development budget.
  • On-demand therapy sessions and mental health support via Spill.
  • In-person meetups.
  • Transparent, equitable compensation system with a baseline freedom salary of £60,000 GBP for roles below that level.
  • Estimated compensation band of $100,000 - $150,000 USD for UK and US-East Coast locations.

Interested in this position?

Apply directly on the company website

Apply Now

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