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VP of Growth

2 months, 2 weeks ago
United States
Full-time
Executive
Head of Marketing
Sales and Business Development
Influencer Marketing Linear TikTok
Apply Now
Everyday Dose

Everyday Dose

Everyday Dose provides mushroom coffee with collagen protein and nootropics for enhanced focus, energy, and gut health. Their Mushroom Latte™ offers a healthy alternative to stimulants, activating neurotransmitters for a balanced experience.

Hotels, Restaurants & Leisure
1-10
Founded 2021
View All Jobs 16

Description

  • Lead and develop a high-performing growth team spanning acquisition, creative strategy, analytics and forecasting, and conversion optimization.
  • Partner with Brand, CX, Product, Ops, and Finance to align growth priorities and execution across the business.
  • Build a growth operating system with weekly sprints, ideation sessions, creative cycles, and regular data reviews.
  • Present growth strategy, performance updates, and recommendations to the Executive Team and Board.
  • Own performance marketing strategy, daily pacing, and channel allocation across Meta, TikTok, YouTube, Google, and other channels.
  • Scale paid media efficiently while maintaining CAC and MER targets and managing a $60M+ annual paid budget.
  • Develop and manage testing roadmaps for creative, audiences, landing pages, and offers.
  • Lead creative strategy for paid and organic growth in partnership with Brand and the Content Studio.
  • Build CAC/LTV models, scenario plans, revenue forecasts, and dashboarding that connects DTC and retail impact.
  • Oversee landing page testing, funnel optimization, merchandising strategy, and PDP improvements with Brand and Web teams.

Requirements

  • 12+ years of experience in DTC growth and 4+ years in a senior leadership role.
  • Experience managing $50M+ in annual paid media budgets.
  • Proven success scaling a business from $150M to $250M+ in revenue.
  • Deep fluency in creative performance, including hooks, concepts, variations, and fatigue patterns.
  • Experience leading teams across acquisition, lifecycle, analytics, and CRO.
  • Strong analytical skills with experience using Northbeam, GA4, or similar tools.
  • Ability to translate insights into action quickly and operate effectively in a founder-led, fast-paced environment.
  • Strong cross-functional communication skills and a high-integrity, humble leadership style.
  • CPG or beverage experience is required.
  • Experience with retail media such as Roundel, Instacart, or Amazon is preferred.
  • Experience working with large in-house content teams is preferred.
  • Prior experience scaling subscription businesses is preferred.

Benefits

  • Competitive base salary, bonus, and equity package.
  • Comprehensive health, vision, and dental coverage.
  • Unlimited PTO.
  • Remote-friendly work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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