Lifecycle Marketing Specialist

1 month, 2 weeks ago
Full-time
Mid Level
Marketing and Growth
Edelman Financial Engines

Edelman Financial Engines

Edelman Financial Engines is America's top independent financial planning and investment advisory firm, serving 1.3 million households with $241 billion in assets. They offer investing, financial planning, wealth management, retirement planning, and pe...

Capital Markets
1K-5K
Founded 1986

Description

  • Develop responsive, ADA-compliant emails using modular HTML and CSS.
  • Build personalization and dynamic content with AMPscript.
  • Test emails across devices and email clients using tools such as Litmus or Email on Acid.
  • Configure and execute multichannel lifecycle journeys across email, SMS, and push channels.
  • Conduct stakeholder reviews, approval workflows, and internal and external quality assurance.
  • Identify testing opportunities and support A/B testing and optimization initiatives.
  • Participate in peer code reviews to maintain quality and consistency.
  • Document and govern templates, modules, logic blocks, and versioning.
  • Identify improvements to lifecycle program efficiency, quality, and performance.

Requirements

  • 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles.
  • Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
  • Strong proficiency in HTML and CSS, including email development best practices.
  • Knowledge of responsive and mobile-first email design.
  • Experience with Adobe CDP or similar platforms such as Salesforce Data Cloud, Segment, or Tealium.
  • Experience with marketing automation and lifecycle journey execution.
  • Ability to maintain high quality and accuracy in fast-paced environments.
  • Self-directed work style with the ability to work independently.
  • Passion for email development, lifecycle marketing, and continuous improvement.
  • Knowledge of SQL, CDPs, CloudPages, AMPscript, and marketing performance metrics preferred.

Benefits

  • Base salary range of $64,800–$86,400 USD.
  • Potential eligibility for a discretionary bonus.
  • Health, dental, and other wellness plans.
  • 401(k) contributions.

Interested in this position?

Apply directly on the company website

Apply Now

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